StarSat is pay-tv platform owned by On Digital Media and StarTimes which served as one of the few competitors available for the monopolized MultiChoice's DStv platform in South Africa offering cheaper alternatives to consumers which some find unappealing.
Sure the platform has a range of premium channels such as TNT, National Geographic, National Geographic Wild, ESPN 1 & 2. But that's the thing, there isn't a lot of that or at least not for South Africans as other consumers have Comedy Central, MTV and Nickelodeon.
Either way consumers from these regions have been just as pissed as everyone else as the platform lost or scrapped several channels ranging from Real Time, Fine Living, Investigation Discovery from Warner Bros. Discovery to FOX from The Walt Disney Company.
For nearly 2 years, viewers had been fed the same crap every year that these channels would eventually get replaced but never do and when something does launch its likely crappy channels like C12TV or JIB TV or thematic like Zee Bollymovies.
Point being made this platform is being viewed less and less of a DStv competitor I mean it does still give alternatives as there's a lot of Bollywood content and telenovelas to explore other than that consumers feel they aren't getting money's worth.
I get it's meant to be cheap or at least on the part by On Digital Media but the brand needs a lot of improvements something I'm not holding my breath on as this has been long overdue from the moment it replaced Top TV and it's become more transparent now.
But after seeing them promote something like SABC 1 and eExtra not saying they're bad channels but pay-tv platforms usually give alternatives I mean one of the reasons you hardly see MultiChoice promote or mention them on their ratings sheet or when promoting a product.
I mean it's on the platform so why not promote it but lately I feel that StarSat is trying to be DStv friendly kind of like how Warner Bros. Discovery's streaming service Discovery+ has become streaming friendly.
What that means is they're trying to offer a service and sustaining it without making one or the other feel superior but with Openview+ coming in I wouldn't be shocked if it joined those forgotten or lost DStv competitors in South Africa as there's less premium and more mass.
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