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Tuesday, January 3, 2023

Cartoonito Is Coming!!! As Boomerang Is Set To Close Down In Central Eastern Europe By March 2023

Cartoonito is a brand name Warner Bros. Discovery gives to Cartoon Network's preschool offering since it's rollout in 2020. It has been well established in Europe and since then several original shows have been produced.

Notable shows include Batwheels, Bugs Bunny Builders, Little Ellen (scrapped) and upcoming shows like Tom And Jerry Time, Scooby-Doo And The Mystery Pups and Jessica's Big Little World.

As seen in various markets, Cartoonito operates as a linear channel and comes with programming blocks on Cartoon Network and Boomerang part of which has started gaining traction after news of another Boomerang closure came in.

Insidus Games:
Tom And Jerry: Infurnal Escape
Tom And Jerry: The Magic Ring
The Wild Thornberrys Movie
The Wild Thornberrys: Chimp Chase

Two years after Cartoonito rollout in Latin America, sources revealed that Boomerang in Central Eastern Europe will also be rebranding the channel to Cartoonito in March since then several shows such as Looney Tunes Cartoons had exited the schedule.

Of course, Boomerang in most EMEA regions had become a preschool hub even before Cartoonito with shows like Grizzy And The Lemmings, Masha And The Bear, Pat The Dog and in some shocking news Mr. Bean so it's possible that the feeds could remain for the time being.

Take one factor to account, the channel is out of content as their remaining shows such as Looney Tunes Cartoons and Tom And Jerry In New York have already been shelved while as Legend Of Spark and The Adventures Of Little Penguin are technically preschool.

Regular Nick:
CBeebies picks up second season to Tish And Tash
Best & Bester coming soon to Nicktoons
We Baby Bears currently the only original program on Cartoon Network
January on Cartoon Network and Boomerang

If anything, I'd expect more Boomerang channels to follow or at least ones identical to the EMEA feeds as we got some OGs that have yet to air not that we're behind on anything but it would make sense for the rebrand to happen once they launch.

I'd love to see Warner Bros. Discovery create a lot of hype and save up content for the Cartoonito channel but from the looks of the feed in EMEA even CEE you got to wonder how much content is being saved up ahead of its launch or not being used as a pawn.

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