Boomerang Was Never Meant To Be A Preschool Channel

Boomerang is family oriented channel oriented channel by Warner Bros. Discovery that serves as the home to characters such as Tom And Jerry, Looney Tunes and Scooby-Doo. It is also home to other content such as Mr. Bean, Masha And The Bear and Zig & Sharko.

Prior to the latter productions, Boomerang was kind of a pushover to Cartoon Network airing a lot of old productions from the network alongside Hanna-Barbera including The Flintstones, Yogi Bear, Wacky Races, Tiny Toons Adventures and Sheep In The Big City.

This part of the brand failed to reach the expectations set by Warner Bros. Discovery hence the 2015 rebrand and addition of shows on like Kingdom Force, Owl & Co, Zig & Sharko, Inspector Gadget and My Knight & Me.

Overtime, this previous format was revived in other regions as Boing and found a way to modernize their offering on top of bring the nostalgic feel with shows like All Hail King Julien and Turbo FAST colliding with originals like Johnny Bravo and Adventure Time.

Later in the month, Boomerang is expected to exit a lot of European territories in favour of Cartoonito. I'd like to see this as a bad thing but to be honest it's probably better if another brand assumed it's position as opposed to making a mockery of the name.

Boomerang was and will always be recognised to a generation of kids as the home of Tom And Jerry, Looney Tunes and Scooby-Doo and also the home to childhood nostalgia which had a much longer history than the format currently viewed in Europe.

But if I had to be honest, I'd love to see them revive it in a similar position as Toonami - repeats. Catering to those original aspects while modernizing the portfolio for their mascots. It's journey may be coming to end but I feel there's still so much left for the channel.

I know they're plenty of people not fond of Cartoonito retaining every aspect of Boomerang. But Cartoon Network just seems a bit edgy for shows like Tom And Jerry and after looking at the lineup I feel this feed will recieve a lot of praise from consumers.

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