Moonbug Kids (DStv 314) is a preschool channel owned by Moonbug Entertainment (a subsidiary of Candle Media). It supplies shows such as CoComelon (also seen on Cartoonito), Oddbods, Blippi, Little Baby Bum and Supa Strikas (also seen on Cartoon Network).
During the year, Moonbug Entertainment had unveiled their first ever refresh of the brand in 5 years following the increased popularity of their content which they've managed to licence to various broadcasters (as mentioned) alongside the Moonbug Kids channels.
As stated by Moonbug prior to the rebrand:
Moonbug was created on the basis of acquiring IPs and growing them into fully established franchises. This rebrand marks a shift that will see everything move under a cohesive Moonbug umbrella, elevating its brand positioning and encouraging industry recognition as the company behind the most beloved shows in kids’ entertainment.
DixonBaxi created a new strategy and creative platform which is says are inspired by Moonbug’s bold attitude.
At the heart of the new identity sits a bespoke animated logotype that ‘fizzes and pops with a playful personality’, hinting at the entertainment that makes Moonbug content unmissable. A flexible brand system with a fresh colour palette, super-sized art direction and activity-focused icons fill every space with the same bright, playful personality.
“It has been a unique challenge to create a new brand that captures the magic of the shows that billions of kids tune in to over and over again, but still feeling distinctly Moonbug,” said Harry Ead, creative director, DixonBaxi. “We feel that we have created a brand that will match Moonbug’s ambitious plans without losing what makes them so special.”
MultiChoice on top of providing various material acknowledging the rebrand they recently updated their EPG to commemorate the long-awaited rebrand of the Moonbug channel.
Moonbug Channel joins other existing brands Da Vinci, History, eNCA, Nickelodeon, Cartoonito (formerly Boomerang), Max and PBS Kids that have or are expected to rollout on air look later in the year.
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