Warner Bros Discovery has announced the first ever localized version of the Tom And Jerry series, featuring the famous cat and mouse duo as they take their rivalry to Singapore.
Produced locally in Asia, in association with Warner Bros Animation, the new 7×3-minute series will premiere on Cartoon Network in Asia Pacific and HBO Go in Southeast Asia, Taiwan and Hong Kong later this year, before being rolled out internationally.
A pilot episode giving a flavour of what’s to come will launch in August – further details will be announced soon.
The project is produced by Warner Bros Discovery’s Carlene Tan, with Vivek Bolar serving as lead director. India’s Aum Animation Studios handled the animation, with stories and designs from Singapore-based Robot Playground Media and Chips and Toon Studios.
Christopher Ho, Warner Bros Discovery’s Head of Kids, Southeast Asia, said: “This series brings back the iconic music and classic animation style from the Hanna-Barbera 1950s era – but with a modern Singaporean twist.
“With distinctive landmarks, backdrops and atmosphere, the Asian city-state is the ideal location to create a humorous addition to the Tom And Jerry canon. Working with homegrown creative talent in Singapore and across Asia, this project grows the much-loved franchise in the region and beyond.”
Vishnu Athreya, Senior Vice President of Series, Warner Bros Animation and Cartoon Network Studios, said: “Tom And Jerry are two of our most universally loved characters, proving that laughs can translate to any audience. The fans in Asia have long embraced these characters and it’s great to finally give them a version to call their own.”
Tom And Jerry is one of Warner Bros Discovery’s leading franchises with a global social reach of 50 million and almost 30 billion minutes watched on the Warner Bros Kids YouTube channel. There have been more than 500 episodes, 15 movies and seven Academy Awards so far in its 83-year history.
Warner Bros Discovery also plans to launch additional Tom And Jerry-branded consumer products to complement the series launch later this year.
No comments:
Post a Comment