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eMedia's 4 Channels Recieve Another Extension On MultiChoice's DStv, Might Go Dark By August 2024

Since 2022, eMedia Investments and MultiChoice had been undergoing a carriage dispute with the Competition Tribunal. After the p...

Wednesday, November 8, 2023

My Opinion Regarding The Demise Of Boomerang And Rise Of Cartoonito

During the year, Boomerang was folded under Cartoonito after it rolled out on the channel as a programming block in 2022. It featured various shows like CoComelon, Thomas And Friends and Dino Ranch and expanded to include Batwheels, Interstellar Ella and Bugs Bunny Builders.

As seen through my research on the Latin American market, Boomerang retains a stake in Cartoonito particularly for figures such as Scooby-Doo, Tom And Jerry and Looney Tunes. Of course, the Boomerang DNA has slowly subsided on the channel.

So yeah, I kind of get why parents and children across Africa would be very fearful about the future of Boomerang. This was a channel that was home to classical figures outside of Warner Bros. such as Garfield and The Addams Family and overtime evolved to include shows like Grizzy And The Lemmings and Zig and Sharko.

But this is a rebrand and as such various measures should be implemented, to me them keeping a small fraction of Boomerang was probably a way to phase off the channel to its entirety and also another way to keep existing viewers while as welcome newer audiences to Cartoonito.

I could be angry about this rebrand but hey similar to how some viewers say Cartoon Network died over the years the same could have been said about Boomerang. At one point, it was almost like Boing thereafter it got another identity therefore tarnishing the name.

Cartoonito as a whole kind of makes sense right now as it keeps the original DNA Boomerang intact and it's one better way to kind of align the brands. I know some are angry about Looney Tunes Cartoons but hey I noticed better treatment on the channel than Cartoon Network international.

In short, I don't think Cartoonito is that bad of a channel especially if there's still viewers out there willing to watch CoComelon and Thomas And Friends. It's productive and imaginative unlike some other kids channels I know of but won't mention right now.

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