Channel X: Could eMedia Investments Also Ramp Up A Streaming Based Channel(s) Through Ultraview?

During the week, it was reported that MultiChoice would be looking to rebrand one of their current TV channels (1Magic) with Showmax filtered content. This comes with an additional R40-R50 for the affected consumers with others below paying an extra R20.

As some readers are already aware, eMedia Investments launched a rival offering to DStv, Ultraview. It consists of two packages one catered to youth audiences while the other is Bollywood both of which are filtered to the likes of M-Net's AddMovies offering.

Early reception wasn't pleased with this offering with some feeling DStv is superior as there's no sports or wide variety of channels. Then there's others that felt blackballed after being devoted Ovee fans had to miss out on shows like May I Come In Madam or Finding Prince Charming.

Despite some minor setbacks, Ultraview serves as a popular addition to fans of Bollywood drama on Spice TV alongside the music offering on EDGE. As mentioned, Ultraview doesn't have much to offer aside from 4 channels which are halved between two packages.

eMedia Investments had promised to add more channels to the mix and with the impact of load shedding. It's likely that the consumption for this offering is weak and will not meet up to their expectations.

Something that came to mind would the addition of streaming based channels. As mentioned, MultiChoice is looking to launch a linear version of Showmax under one of their existing channels and questions amount to whether eMedia will do the same on Ultraview.

These channels unlike Spice TV and Edge could fold under both packages and serve as an add-on if may be. For those serving as active subscribers on eVOD could get these channels at no additional cost similar to what MultiChoice offers with Showmax and DStv Premium.

The first channel being ePremium would be home to various local content like uMbali and Splitting Pieces. It would offer new episodes to shows like House Of Zwide, Isitha: The Enemy and Scandal before they are allocated on e.tv with an overflow of other content.

The second channel probably Kuiertyd Premium would be spun off from eExtra's Kuiertyd and offer new episodes of Elif, Roekeloos Dade and Wie Laaste Lag before eExtra. It would also include exclusives like Pad Na Die Hart, Net 20 Minute and Blink Kant Bo.

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