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Friday, February 9, 2024

Development Alert: Bugs Bunny Builders, Masha And The Bear And Various Other Preschool Content Starting To Exit International Cartoonito Feeds

Last month, Cartoonito had shuttered in parts of Asia for a second time as further content is on Cartoon Network and Max. Similar to the Disney Channels, it's likely that the viewership for the channel was very weak and Warner opted to put all their eggs in one basket.

A year ago, Boomerang was axed in most European countries in favour of Cartoonito as part of alignment strategy. Unlike some feeds, the one situated in Africa opted to retain shows like Looney Tunes Cartoons and Mr. Bean: The Animated Series despite some adult behaviour.
It was mentioned by Warner Bros. Discovery EMEA that while Cartoonito USA centers on preschoolers the one situated in Africa will also cater towards families. This would draw in more viewers and help give other content such as Batwheels more exposure which it did.

During the month, it was revealed by a viewer in the Nordic market Cartoonito will be removing various preschool content from the line-up with Boomerang shows like Mr. Bean: The Animated Series, Grizzy And The Lemmings and Tom And Jerry taking over Cartoonito.

It's likely a possible restructure could await the channel following the halt of original preschool programming. Warner Bros. Discovery still remains adamant on Cartoonito's dominance in Europe and is looking to commission more "comedic" animation in the region.

As for the Nordic market, it's likely that Warner Bros. Discovery is looking to prioritise on existing IPs for the channel which includes the already mentioned shows. This is something that has been seen throughout most of Hollywood and why I say this is simple.

Warner Bros. Discovery had renewed Mr. Bean: The Animated Series for a fourth season which is slated for 2025. Prior to this, Mattel Entertainment is rolling out Barney's World sometime in the year which serves as a reboot to the Barney And Friends franchise.

But then again the idea of Nordic and possible more regions joining parts of Asia wouldn't seem far fetched. Discovery Science and Discovery Turbo Xtra (DTX) had been terminated from these regions by the end of last year and it's possible more restructuring could take place.

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