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Friday, March 8, 2024

Could Paramount Plus Have Halted Production Of Original Kids Programming As Further Content Move To Nickelodeon Channels?

During the year, it was reported that Danger Force would end with a season 3 on Nickelodeon leaving only two live-action shows on the network. On top of that, several content from Paramount+ such as Rugrats and Big Nate have new episodes on Nicktoons.

Nicktoons serves as a secondary network filtered on reruns meaning less consumption. In a turn of events, Paramount Global had opted to divert these shows away from Nickelodeon where the latter would get more exposure and burn it off to Nicktoons.

This comes prior to the time when Monsters At Work being a Disney+ exclusive following its rollout in 2021 moved to Disney Channel for a second season. Unlike Disney Channel, this could be worrisome as most shows to have entered Nicktoons are usually axed.

On top of a possible sale, Paramount Global has undergone a restructure laying off 800 employees as part of streamlining attempts. The idea of original kids programming from Paramount+ being purged in this possible shake-up wouldn't seem far fetched. 

Paramount+ hasn't been profitable in the United States due to high level of competition from Netflix and Disney+. It had led them to change their distribution strategy internationally with most markets in Europe and Africa opting on a third party for the content. 

Netflix has been building up Nickelodeon's content slate with the live-action Avatar: The Last Airbender based on the animated series of the same name. They even acquired exclusive rights to The Fairly OddParents: Make A Wish and The Casagrandes Movie.

With the lack of new kids content coming as Paramount+ exclusive it wouldn't seem far fetched if Paramount Global had opted to move this to Netflix while other content is accessible on linear platforms.

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