Moonbug Entertainment Extends Its Reach To More Asian Households With U-Next And Taiwan Mobile

Moonbug new partnership with Taiwan Mobile

In a new partnership with telecom company Taiwan Mobile, Moonbug Entertainment is looking to establish a strong presence on screens and toy shelves in the region.

Moonbug has closed a deal to bring around 3,500 eps of content to MyVideo (Taiwan Mobile’s OTT platform) and regional children’s channel momokids. 

Starting this week, MyVideo is hosting a 24/7 channel dedicated to Moonbug’s IPs that offers 330 episodes in traditional Chinese and 150 hours of English and no-dialogue content. Plus it will roll out a new compilation every month. Meanwhile, momokids plans to broadcast a weekday “carousel program” featuring 2.5 hours of episodes from shows like CoComelon, Blippi, Little Angel and Morphle.

Moonbug Entertainment new partnership with U-Next

London’s Moonbug Entertainment has closed a 662-episode package deal with growing Japanese SVOD platform U-Next.

With more than four million registered subscribers, U-Next is Japan’s leading domestic streamer, and it only ranks behind Amazon Prime (18.6 million subs) and Netflix (8.1 million subs) overall, according to a February 2024 report published by MediaPartners Asia’s ampd. The study also noted that U-Next was the fastest-growing platform in Japan’s SVOD market in 2023, with a 30% share of all net new subscribers added that year. 

This deal aligns with Moonbug’s focus on strengthening its presence in the Asian region. Last July, Yasmin Zahid joined the company as head of distribution and brand partnerships in APAC, with a remit to work with key buyers there to expand Moonbug’s footprint. Her hire followed closely behind YoungAh Park coming on board in April as Moonbug’s first-ever commercial director for South Korea.

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