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Monday, May 20, 2024

News Shorts: Disney Junior Looking To Rebrand Simply To Disney Jr. Along With Series Premiere, WildEarth's Live Safaris Relaunch On People's Weather And StarTimes Debuts New Swahili Dubbed Telenovela Channel ST Swahili Plus

DJR is no more

Earlier in the year, Disney filed a new trademark for Disney Junior known simply as DJR. This had garnered poor reception from long time fans of the channel with some questioning Disney's loyalty for the brand as the trademark seemed dull and unimaginative.

During the month, Disney unveiled a trailer for the upcoming animated series The Little Mermaid based on the live-action of the same name. This was accompanied from what looks to be revised logo of DJR now Disney Jr. following Nick Jr. with ending their last name as initials.

If one has to guess Disney was probably taking to account consumer's feedback and altered the trademark to something more simple and familiar, Disney Jr. The new logo is anticipated to coincide and form part of a marketing campaign to promote The Little Mermaid. 

WildEarth on Openview 

Last month, MultiChoice at the request of WildEarth yanked the channel from DStv consumers in Africa. This formed part of a bigger conspiracy within MultiChoice as 10 other channels had exited including Me, Ginx TV, B4U Movies and NWTV. 

Since December, WildEarth had been supplying People's Weather their live safaris extending their reach to Openview. This was quietly yanked off from the lineup sometime ago with WildEarth reporting its reinstatement on People's Weather from 1st June. 

As some readers are aware, WildEarth had been undergoing a restructure and trying to build its content slate so that and possible distribution fees contributed to its disappearances from the channel with WildEarth now on 3 to 5 days a week.

Sunrise airs Wednesdays to Sundays at 06:30, On Safari and Sunset airs Fridays to Sundays from 14:30.

More telenovelas on StarTimes 

After eMedia Investments and MultiChoice had invested in locally dubbed programming which had spawned their own TV channels, ePleiser and Zee Zonke. StarTimes is hopping on the bandwagon with a Swahili dubbed telenovela channel, ST Swahili Plus. 

ST Swahili Plus is set to go live in East Africa on channel 162 and 432 on the Classic and Super packages. Programs set to join the lineup include Chandra Nandani, The First Nanny and The Iron Heart.

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