Cartoonito's International Expansion Continues As It Replaces Boomerang In South Korea

Cartoonito is an international channel operated by Warner Bros. Discovery dedicated to preschoolers and families. Since its launch in 2021, the channel had garnered traction globally for shows like Bugs Bunny Builders, Batwheels and Masha And The Bear. 

Since 2022, Cartoonito has replaced various Boomerang feeds in Latin America, Turkey, Europe and Africa. With the United States, Taiwan Oceania and South Korea serving as one of the few markets where content is allocated on Cartoon Network. 

Through a promo, it was revealed Boomerang would rebrand to Cartoonito in South Korea from July 1st with the region serving as a late entry.

It is currently unknown how much content from Boomerang would fold under Cartoonito when the rebrand occurs. However, Jessica's Big Little World will form part of the launch lineup alongside Lamput, Esme & Roy and Bugs Bunny Builders. 

Warner Bros. Discovery's decision for replacing Boomerang with Cartoonito in EMEA which might be contributing factor in South Korea:

"We are aligning with our international strategy as Cartoonito is now a global brand for the company and all Boomerang channels in the Europe, Middle East and Africa (EMEA) region will become Cartoonito." "Everything depends on a country-by-country basis since the pipeline of brands we have is not the same in every country, but overall that's the strategy."

Related Posts