Warner Bros. Discovery Will Be Shutting Down The Boomerang Streaming Service By The End Of September

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Warner Bros. Discovery announced today that the standalone video streaming app and website for its Boomerang service, which is dedicated to classic cartoon brands, will be shut down on September 30 of this year. Boomerang content will be added to WBD’s Max platform as the company moves to consolidate its streaming services.

Current Boomerang subscribers will see their accounts automatically converted into Max ad-free plans at their same payment rate. Existing login credentials will also be ported to Max.

Boomerang is the WBD branded home for well-known animated content from the Warner Bros. library, including Hanna-Barbera and Ruby-Spears favorites like Scooby-Doo, The Jetsons and Tom & Jerry as well as the iconic Looney Tunes banner.

The statement from WBD to Boomerang subscribers reads:

Hey folks,

We’re reaching out to let you know that Boomerang will be moving to Max, and as of September 30th, the Boomerang app and website will no longer be available. The exciting news is that your Boomerang subscription will automatically transfer to Max (Ad-Free) with no change to your subscription price until further notice!

Here’s what you need to know:

Logging In: Starting September 30th, you can log in to Max using your Boomerang email and password.

Kids Profile: We’ll have a Kids Profile set up in your account, allowing you to set parental controls and ratings restrictions.

Max Content: On Max, enjoy loads of Boomerang fan-favorites with Scooby, Bugs Bunny, Tom & Jerry and more! While some Boomerang content may not be available, you’ll have access to Max’s full catalog of iconic series, hit movies, fresh originals, breaking news, and family favorites including The Amazing World of Gumball, Teen Titans Go!, LEGO Batman and more.

Billing: Throughout September, Apple will be transitioning your billing from Boomerang to Max.