Another topic that was addressed within eMedia Investments annual results for 30 September 2024 was the matter of the Rugby World Cup. This was something eMedia Investments had been battling to get onto Openview after MultiChoice denied other platforms aside from that of SABC's DTT the right to view the content.
This led SABC to change transmission for these channels once these games come on through platforms outside SABC's DTT and DStv which is what prompted this battle. MultiChoice accused eMedia Investments of free riding and wanting to broadcast the content without paying a cent.
eMedia Investments had pitched a sum in which MultiChoice deemed too low and from what other sources mention SABC's bid was a lot higher. It took local legislation to pressure these broadcasters into reaching an agreement which saw these games getting reduced even further.
When MultiChoice blocked other platforms from getting rugby it was so that SABC could pay less and get the bulk of content associated with a free-to-air broadcaster. Then after eMedia Investments came into the picture it has been theorised that MultiChoice had to reduce the amount of games given to the SABC.
Now all three parties have settled the matter of course it's not really known how they managed to settle the matter but it isn't something that they can keep secretive forever. MultiChoice has been in such disputes with both parties several times and this isn't something you'd expect to go away that easily.
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