NBCUniversal International Networks & Direct-To-Consumer Announce That E! And Syfy Will Rebrand To Bravo And Sci-Fi In France

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E! will become Bravo, the iconic international NBCUniversal channel dedicated to reality TV and the genre's iconic franchises, while SYFY will become SciFi, with a new name and new visual identity, while remaining the essential destination for science-fiction fans.

The Universal+ entertainment offering – which includes 13ÈME RUE, DreamWorks, and soon Bravo and SciFi – is available in France via SFR, Bouygues Telecom, Prime Video, Molotov, Free, and Orange (but not Canal+).

"The entertainment offering provided by Universal+ in France is stepping up a gear with the launch of Bravo and the arrival of SciFi.", declares Hendrik McDermott, Managing Director, Hayu, EMEA Networks & International Direct-To-Consumer, NBCUniversal. 

"Thanks to Bravo, a globally recognized leader in the reality TV universe, French viewers will be able to watch even more must-see content and iconic franchises, paired with a completely revamped science-fiction channel look with SciFi."

"Present for many years in the United States, and accessible in Canada, Australia, New Zealand, and Africa, Bravo is an iconic television channel, recognized for its premium reality TV offering and flagship franchises. Driven by the immense popularity of Bravo content, E! had already expanded its selection of Bravo programs in recent months.

The rebranded channel will air even more flagship Bravo shows, including: The Real Housewives of Beverly Hills, Below Deck and its spin-offs (Mediterranean, Sailing Yacht, Australia), Southern Hospitality, Bravo’s Love Hotel, Next Gen.

A new look and a new name, but still the essential destination for science-fiction fans, SciFi continues to offer flagship genre programs while enriching its schedule with exclusive new releases, including the new series War of the Kingdoms, available in full on demand; Domino Day; and The Librarians: The Next Chapter (Season 2), with a launch planned this year. 

It also offers the complete series of Grimm and Heroes, available on demand, allowing fans to rediscover these cult franchises at their own pace. SciFi is the reference channel for science-fiction series, films, and iconic franchises. From space sagas to supernatural mysteries, it brings passionate communities together and offers event appointments with exclusives, genre classics, and blockbuster films.