Canal+ Announces Plans To Deploy OpenAI To Its Streaming App, Forms Partnership With Google Cloud

Enhanced Canal+ App Experience With OpenAI Technology

Starting June 2026, CANAL+ will roll out a major evolution of the CANAL+ App using the technology from OpenAI to power content search and discovery. This new feature represents a major breakthrough in delivering a more intuitive, intelligent, and personalized user experience - a world first innovation in the entertainment industry that further confirms CANAL+’s position as a pioneer and consistent trend setter.

The CANAL+ App will offer a uniquely enhanced search experience that goes beyond traditional keyword based queries. Thanks to OpenAI frontier models, subscribers will be able to express what they want to watch in their own words - based on their preferences, their mood, or even spontaneous curiosity - and receive tailored content suggestions that truly meet their expectations.

Whether a subscriber types “I would like a comforting romantic comedy” like BRIDGET JONES: MAD ABOUT THE BOY, “an epic historical series” like KING & CONQUEROR or “something lighthearted, fun and entertaining to watch” like LOUPS-GAROUS into the search bar, the CANAL+ App will be able to suggests tailored content that matches subscribers’s queries.

Deploying OpenAI is a natural continuation of CANAL+’s long-standing tradition of pioneering innovations that shape the future of entertainment experiences. Just as CANAL+ pioneered the ability to watch the best content all in one place with its aggregation strategy in 2019, and was the first to offer a content viewing experience in connected vehicles in 2024, this collaboration continues to redefine how its subscribers access and enjoy entertainment.

Maxime Saada, CEO of CANAL+ : “We are delighted to collaborate with OpenAI, one of the world’s leading artificial intelligence companies, to enhance the entertainment experience of our 40 million subscribers. This collaboration is part of CANAL+’s long-standing tradition of innovation and its commitment to continuously reinventing entertainment. Today, our subscribers already access the very best international and local content on the CANAL+ App. With this technological collaboration, we are proud to take a major leap forward, redefining how audiences discover content.”

Ashley Kramer, VP of Enterprise of OpenAI : “People increasingly expect technology to understand them the way they naturally express themselves. By bringing OpenAI into the CANAL+ App, subscribers can describe exactly what they feel like watching. It’s a great example of how advanced AI can make everyday entertainment experiences simpler, more intuitive, and more personal.”

CANAL+ will use Google Cloud’s AI technology to optimize content discovery and propel video creativity

CANAL+ and Google Cloud have announced a new multi-year partnership focused on artificial intelligence. Starting in June 2026, CANAL+ will deploy Google Cloud’s latest generative AI technologies across European and African markets where the CANAL+ App is available, unlocking a new era of creative possibilities for the group.

Tailor made entertainment experience fueled by Google Cloud content video Indexing

Using Google Cloud’s technologies, CANAL+ will accelerate the content video indexing of its extensive content library. The new content classification will provide the global media and entertainment group with an in-depth multimodal database combining sound, video, and text data. This increased granularity in content classification will enable smarter, more personalized content recommendations on the homepage of the CANAL+ App, matching each subscriber’s preferences according to their viewing habits. This will make it easier than ever for subscribers to discover even more content they love on CANAL+.

CANAL+’s multimodal database of video content paves the way for a wide range of opportunities - from enhanced content discovery to entirely new business models.

A new creative frontier fueled by innovation and faster experimentation cycles

CANAL+ will also leverage Veo3, Google’s new genAI video technology to provide its production partners and creative teams with tools that will unlock the creative ambitions of their talent, for instance, previsualizing a scene before shooting it or recreating historical moments from a single archival photo.

The partnership guarantees a very secure technical environment, where rights, assets ownership are deeply protected. Using these tools & platform, CANAL+’s partners will have full control of their production, of their editorial decision, with opportunities to try new approach while ensuring cost control, thanks to significantly shorter experimentation cycles.

This secure technical platform and tools will be made available to production who wish to use it in films supported by CANAL+.

Stéphane Baumier, Chief Technology Officer of CANAL+ : “We are pleased to leverage Google Cloud’s most advanced AI technologies to drive CANAL+’s technical innovation. Building on a long-standing collaboration with Google, this strategic partnership paves the way for limitless possibilities. Content video indexing for CANAL+ at scale gives the group a significant edge, notably by enabling us to deliver sharper discovery and truly enhanced personalized journeys on the CANAL+ App across all our markets. Creativity is the cornerstone of CANAL+’s content production. We are excited to push creative boundaries by providing creators with tools that enable AI-generated video scenes, impossible to produce using traditional methods.”

Matt Renner, President, Chief Revenue Officer of Google Cloud : "The entertainment industry is at a pivotal inflection point where the intersection of creativity and compute power defines market leadership. Our deepened collaboration with CANAL+ is a testament to a shared culture of relentless innovation. By leveraging Google Cloud’s generative AI technologies, CANAL+ is not just adopting tools; they are architecting the future of media and fundamentally transforming the entertainment landscape on a global scale.”