Hayu serves as the digital counterpart of both E! Entertainment and Bravo which is also operated by NBCUniversal. From 2024, consumers wanting to watch shows like Keeping Up With The Kardashians and Below Deck Mediterranean would need to view it on the streamer.
The news of its demise doesn't come as much of a shock following its closure in Germany by 2022. At the time, it was outlined that the feeds in the UK and Eastern Europe were anticipated to continue but from what we can see that was short lived.
If we had to guess why E! Entertainment was getting culled its probably similar to Disney's reasons for the terminating the FOX/Star general entertainment brand in parts of the world. The latter are putting more focus toward their direct to consumer business which has been making waves for a while now.
NBCUniversal has been cutting back on the original content slate for E! Entertainment which resulted in content from Bravo being added to the lineup. The idea of E! Entertainment becoming a thing of the past wouldn't seem far fetched or at least in regions where Hayu exists.
Hayu is available in United Kingdom, Ireland, Albania, Italy, Australia, Denmark, Canada, Netherlands, Belgium, Philippines, Hong Kong, Germany, Spain, Portugal and Poland. Although Hayu is not available in South Africa or anywhere in Africa the latter would form part of Showmax's existing offering.
