Cord Cutting: Several Channels Missing From The Merger Between WarnerMedia And Discovery Inc.

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Warner Bros. Discovery is scheduled to launch by mid 2022 which will see Discovery Inc. (29%) and WarnerMedia (71%) merge into one unit therefore strengthening the bond of Discovery Channel, TLC and Animal Planet from Discovery Inc. with HBO, Cartoon Network and Adult Swim from WarnerMedia.

As the merger reaches its final stages, both brands have made available cutbacks within the last year such as the retraction of Great American Country, spinning off CNN and possibly phasing out the TNT brand across Europe.

Recently, The CW which is home to Charmed, Walker, The Flash, Riverdale and Batgirl had been put up for auction on WarnerMedia's side while Hasbro is trying to piece out their agreement with Discovery Inc. for Discovery Family as both are deemed liabilities.

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During the course of 2021 amidst the news of Warner Bros. Discovery, a list of brands owned by both parties have surfaced the net and notice how all brands affected by this merge haven't been listed alongside several other brands particularly Travel Channel, TCM and Boomerang.

TCM has been phased out in most markets and Boomerang is currently on autopilot as Cartoonito launches across Europe. Despite not having much on their plate, these two are beloved have been considered fan favorites.

These two would make suitable tiles on HBO Max to help promote content from the past millenium.

For over a decade, Travel Channel has been viewed as the black sheep long before it was acquired by Discovery Inc. alongside Food Network in 2018. The channel is currently going through an identity crisis and a decline across Europe.

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- February on Cartoon Network and Boomerang

Discovery Inc. will form 21% of Warner Bros. Discovery so the question boils down to whether their current portfolio can make up that percentage and whether more cuts are underway perhaps for brands like Cooking Channel and the same can go to WarnerMedia for any of their brands.

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