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Moonbug Kids is a multimedia entertainment channel founded by Britain's Moonbug Entertainment. They're home to YouTube sensations Little Baby Bum and Cocomelon basically you can find their content on streaming services.
In 2021, they partnered up with the Europe provider OSN to launch a Moonbug linear channel alongside a streaming hub for preschoolers and now the brand expands their reach to Asia with Astro TV.
This past week, it was reported Baby TV owned by The Walt Disney Company will cease operation by the end of the month in Asia as Disney is on the road to close 100 channels and Moonbug Kids was announced as the suitor by Asian provider Astro.
By late 2023 to early 2024, it is estimated that Disney Junior alongside Disney Channel, National Geographic and National Geographic Wild will no longer be available on DStv or to any provider in Africa as content shifts to Disney+.
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MultiChoice and several other providers will have to seek potential candidates to keep viewers entertained and fill up the void inflicted by The Walt Disney Company. There's not much options for preschool market aside ZooMoo (if it's around by then) and Moonbug Kids.
Content seen on Disney Junior even the main channel won't be found on the potential candidate as it moves to Disney+ while Baby TV's set sinks to the bottom of the ocean as Disney doesn't see the need to bundle it with Disney+.
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