The biggest change will be the transformation of the Kino TV channel into FILMBOX+ one. For the remaining stations, the "FILMBOX" part will be retained, but a "+" symbol will appear in their names. The second parts of the names will also be modified – for example: "arthouse" will be replaced by "festival", "family" by "comedy", "extra" by "emotion", and "premium" by "hits". Only the Action channel will keep its current second name part.
Planned new channel names:
• Kino TV → FILMBOX+ one
• FilmBox Action → FILMBOX+ action
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• FilmBox Arthouse → FILMBOX+ festival
• FilmBox Family → FILMBOX+ comedy
• FilmBox Extra → FILMBOX+ emotion
• FilmBox Premium → FILMBOX+ hits
The name changes will be accompanied by modifications to the programming schedules of the individual stations, but their film-and-series profile will be maintained.
The planned date for implementing the rebranding of all six channels is June 10, 2026. According to our information, the decision to change the names stems from the need to more clearly differentiate the programming offer and to strengthen the visual recognizability of the FilmBox brand. The goal is also to better reflect the character and scope of the content broadcast on each channel.
Currently, 66% of the shares in the Kino Polska Group are held by SPI International B.V., a company fully controlled by the CANAL+ Group. The Kino Polska Group is one of the leading media groups in Poland and also operates on international markets. It deals with the distribution and production of content for television, VOD platforms, streaming services, and cinemas, as well as the sale of programming licenses. It is also the broadcaster of thematic TV channels. In addition to the mentioned stations, the Group's portfolio includes channels such as Stopklatka, Zoom TV, Kino Polska, Kino Polska Muzyka, and Gametoon.
The article is published by satkurier.pl
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