MultiChoice was scheduled to launch the martial arts movie channel KIX on DStv Access bouquets while the educational brand PBS Kids would be added to Easyview. At the same time, e.tv's 4 channels were scheduled for termination and new prices take into effect.
From April 1st, viewers were overjoyed to see the 4 e.tv channels haven't been removed as planned as the channels were extended for another 2 months delaying the launches of PBS Kids and KIX.
eMedia Investments is taking MultiChoice to the Competition Tribunal in regard to their agreement for the 4 channels currently seen on DStv. The brand demands for more money and obviously MultiChoice refused which led to the axing of their channels from the brand by June.
eMedia Investments was asked in a recent interview about the possibility of MultiChoice returning the soon-to-be axed channels eToonz, eMovies, eMovies Extra and eExtra and here's their statement:
It will be up to them. Our strategy is that our channels are free-to-air channels and should be available wherever people access channels. So that's their decision, there's no regulation that they need to carry the channels. Our view is that they should.
The worst part to all of this consumers will have to wait likely until the current agreement ends in May to know the outcome with both parties.
Just by analysing this situation, MultiChoice seems affirmed with their decision of scrapping the 4 channels as they already launched DreamWorks and plan to add another movie channel in the near future.
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