As WarnerMedia in Europe, Middle East and Africa gear up for the return of Cartoonito. WarnerMedia sourced out several content with the recent addition Spookies as reported by Kidscreen greenlit for the "linear channel" in 2023.
Cartoonito launched in several markets either as a programming block or linear channel and viewers feeling agitated wonder the possible implications it will have to their viewing.
In Latin America, the brand is set to replace Boomerang by the end of November with several shows being phased out except for Tom And Jerry and Scooby-Doo which are considered preschool for that market.
If this format is duplicated, Boomerang's death will be less painful for everyone. Cartoonito might be stocking them up to increase their success rate and eventually dump them.
November is almost up with Bionic Max and Dino Ranch nowhere in site on Cartoon Network and Boomerang respectively. The possible delay could have something to do with the rollout of Cartoonito.
WarnerMedia plans to offer over 50 preschool series within the next 3 years and such amount can't be confined to mere block.
Streamlining forms part of WarnerMedia's vision for the market seeing that HBO Max will arrive in 2025. We could be looking at another Tom And Jerry where the mouse eventually gets caught.
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