eToonz has been regarded as the D+ player in eMedia's portfolio that they've turned it into another Rewind channel for all the kids slate available on e.tv's youth block Craze. Even though 24/7 is out of the question here's ways the channel could improve:
1. Repeats
This is common denominator in most linear channels but the case with eToonz has worsened. Although there has been several adjustment the channel is far from finished.
In this case, we have Pokémon and Power Rangers which have dedicated slots to recycle the same batch of episodes for who knows how long.
In 2019, when production was halted on all of Craze local youth programming. eToonz temporarily adapted to a 7 day type format where the weekend slate wasn't entirely dedicated to weekday programming.
Even though, eMedia has no intention of reviving that concept. They could however give weekends its own repeats it doesn't have to be the entire schedule perhaps.
Weekends could offer a particular program in the form of a double bill and perhaps scrap those dedicated slots to give other shows some much needed space particularly the preschool slate.
2. Variety
Something that has heavily been disregarded on their stable. They offer a selection of cartoons for viewers aged 2-12 but that's the thing it's only cartoons.
e.tv's youth block wasn't only known for Power Rangers but even for programs such as Zaboomafoo, Mister Maker and Are You Afraid Of The Dark?
Through studies, its been revealed that kids watch more animation than live-action and also that the content is viewed mostly by boys.
I'm not expecting the brand to become another Disney Channel overnight only to expand from what's current even if it two slots within a week. At the moment, e.tv's youth block is no different to eToonz.
Perhaps get some factual or reality based content such as MasterChef Junior and Little Big Shots and combine that with the missing slate of series from Nickelodeon.
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