Masha And The Bear follows the adventures of a retired circus bear decides to live a quiet life in the forest. However, when Masha, a sprightly young girl, enters the forest, his peaceful life is interrupted.
Since its inception in 2008, Masha And The Bear has become one of the top five most in-demand children’s shows globally, according to Parrot Analytics, along with such IP as “Peppa Pig,” “SpongeBob SquarePants” and “Paw Patrol.”
Animaccord, the Russian company behind the animation series had revealed plans to expand into longer-form content, including a feature film, as well as podcasts, tech-driven content and custom-made content for social media platforms.
All of that could be in jeopardy following Russia's invasion into the Ukraine. As seen in the past weeks, various companies ranging from Disney, WarnerMedia, Netflix and Sony opted to temporarily halt their services in Russia.
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YouTube and European Union blocked various linear channels within that region from operating their services and making an extra buck as it feeds to their destruction.
Masha And The Bear although not harmful could join that never ending list of Russian brands to get halted. International outlets are not only removing anything that shows Russia inflicting harm but anything that ties them to that part of the world.
Masha And The Bear can be viewed on WarnerMedia's set of channels primarily Boomerang and Cartoonito. The company does provide a set of linear channels in Russia as seen with CNN it might be suspended for the time being.
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