Warner Bros. Discovery could look into building TNT Sports portfolio within the African market. I mean the idea wouldn't seem far fetched considering that the main TNT channel already offers All Elite Wrestling (AEW).
Insidus
A news and entertainment website
Featured Posts
Developing Story: MultiChoice Bids Farewell To Both M-Net Essentials (Me) And 1Magic On DStv By The End Of March
Earlier in the year, MultiChoice sent notifications to selected DStv customers that both 1Magic and Me would be exiting the DStv...
Tuesday, March 19, 2024
Could Warner Bros. Discovery Look Into Adding TNT Sports In Africa?
Warner Bros. Discovery could look into building TNT Sports portfolio within the African market. I mean the idea wouldn't seem far fetched considering that the main TNT channel already offers All Elite Wrestling (AEW).
News Shorts: Harold And The Purple Crayon Returns With New Live-Action Film, Prime Video Greenlights New Competition Series From MrBeast And DC Studios Announces A New Live-Action Film Based On Teen Titans
April 2024 On HGTV Across Africa | New Series Alert Including Battle On The Mountain | Returning Shows Including Celebrity IOU | More
April 2024 On Food Network Across Africa | New Series Alert: Save The Leftovers And Wildcard Kitchen | Returning Shows Including BBQ: Brawls | More
Monday, March 18, 2024
News Shorts: A Rebroadcast Of Game Of Love Launches On Star Life, WWE Channel Extends Its Reach To DStv Ahead Of WrestleMania And Vodacom Will No Longer Offer Facebook Free Mode
News Shorts: The Equalizer Returns With A Third Season On Universal TV Across Africa, New Original Film The Greatest Hits Unveiled For Disney+ And Zokie Of Planet Ruby To Rollout On International Nickelodeon Channels In May
Could MultiChoice And M-Net Also Look To Close M-Net Movies 3 And M-Net Movies 4 On The DStv Platform?
Sunday, March 17, 2024
Former DStv Channel: What Happened To The Afrikaans Music Sensation MK?
Musiek Kanaal (MK) was a youth oriented music channel with similar styling to the early 2000s MTV and Channel O. It was distributed by M-Net on DStv channel 324 when it launched by mid-2005 as MK89 with the 89 being its original frequency on the platform.
As mentioned, MK had the MTV influence and prestige with reality shows like Jol24, Hoeneer and Petrolkop with music from Hoordoosis, Ondergrond and Kraakvars. Aside from catering to a much younger audience it was well known for infusing music genres.
By 2013, it was announced that MK would be exiting the DStv platform after 8 years with audio version launched in place. M-Net and MultiChoice noticed its strong online presence so kept various social accounts on air in an attempt to build its streaming base.
Prior to its discontinuation, KykNET launched its third spinoff channel KykNET NOU (formerly KykNET Musiek) which is described as a variety channel incorporating music and other programming into the mix.
Although, MultiChoice had the intention of retaining MK through an international service with other content viewed on the audio bouquet. This proved to be unsuccessful as MK barely had much content in the pipeline that it wasn't long till it got discontinued to its entirety.
To date, MK's content is still accessible on YouTube although owners Google were looking to deactivate millions of inactive accounts. With thousand hours of MK content on the platform one has to wonder how long the brand would continue to be accessible.
Understanding the downfall of MK
According to MultiChoice, most of its consumers preferred using online platforms than watching outdated television which contributed to its low figures. But that couldn't be any further from reality as a various scenarios could have formed the exiting of MK.
KykNET NOU was introduced as the new kid in the block a year before MK was shut down. Unlike MK, KykNET NOU was grouped alongside KykNET's other linear channels despite offering similar content to MK which was grouped with MTV Base and Trace Urban.
MK was a premium channel while KykNET NOU was available all the way down to Family. KykNET NOU had the figures and combining that with MK put it at a disadvantage so if the problem was viewership they could have restructured the content as opposed to closing.