Development Alert: By Public Demand, Star Life Will No Longer Air Daytime Repeats Of Evil Affairs

During the week, it was reported that Star Life will be rolling out a new series Jhanak replacing Faltu once it comes to an end in May. But that's not the only surprise set to hit viewer's screens later in the month as another deals with their current show, Evil Affairs.

The supernatural drama alongside Beyond Love debuted earlier in the month replacing Divya-Drishti. It was met with an onslaught of complaints from viewers about its dark themes and depiction of Hinduism with some viewing it as scary. 

Last minute notice, the channel published on their Facebook page plans to halt daytime repeats of Evil Affairs. Not only that further alienate it from other shows in terms of promos meaning consumers can only enjoy at 22:00 and possibly anytime in the night. 

👻📺 Big news! You shared, we heard! Starting TOMORROW, "Evil Affairs" won't haunt your daytime screens anymore. No...

Posted by Star Life Africa on Tuesday, April 30, 2024

It also means that consumers who had been catching up to Evil Affairs in the daytime will miss out meaning the show would have lost an audience and also not much advertising would be expected for that show as the audience would be limited. 

Since then consumers have gone to the page to express their displeasure with the decision including: 

Faith Choolwe Maambo who said some of us we only manage to watch evil affairs during the day why removing it Star Life Africa watching it at night is very scary

Lesego Lesh Gaitsiwe who said some of us work night shifts nd the only time we got is during the day star life nonono

Euphemia Mwema who said now what is going to be airing on the time of their repeat??this is not fair for us who don’t manage watching at night we prefer watching repeats so please spare us and we are tired of ANUPAMA,My Desire and Lost in Love.🙏And that 30 minutes or 25 is too little

Several consumers had since then asked the channel what program will occupy the repeat slot at the time of publishing. From what we can presume, Beyond Love could as well air double repeats or the existing lineup could take up its timeslot. 

But the channel also lagging around 15 shows as seen with sister channels StarPlus and Star Bharat. Competitive channels Zee World is following a similar route in terms of content by focusing more on fresher releases.

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