MultiChoice And SuperSport Aren't Threatened By Netflix And WWE Deal

Earlier in the year, WWE debuted on Netflix for consumers in US, UK and Canada as the streamer acquired exclusive rights to its flagship shows Raw, SmackDown and NXT alongside archived and premium live events. At the time, it was stated that Netflix would look to extend this to more markets.

In Africa, SuperSport held exclusive rights after its departure from e.tv in 2017 followed by another extension in 2022. At the time, SuperSport assured fans on DStv that it's rollout in some parts of the world wouldn't affect them.

During the week, MultiChoice unveiled their annual results for 31 March 2025 and within those documents MultiChoice addressed various topics one of which relate to WWE.

Since last year, various streaming platforms have started rivalling with SuperSport or as seen within this document YouTube + NFL and Amazon Prime Video + Prime Video Sport. MultiChoice in its defense highlights Premier League likely due to its tie-up to Showmax. 

To us this is sort of signal to SuperSport's impending disaster firstly with Ethiopian Premier League and in future (2027/8), WWE. This deal with Netflix is a global deal worth R94 billion and in some markets like Africa there is hurdles to getting this to the platform.

SuperSport in losing WWE would leave AEW on TNT as the only wrestling promotion on DStv unless that's removed as well with Amazon Prime Video and DAZN snatching rights to the promotion in some markets.

Even if SuperSport were to relinquish rights of AEW from TNT fact is WWE has a dedicated channel and AEW doesn't have enough content for such. To top it off, AEW lacks in scale and familiarity compared to WWE even with the presence of Jon Moxley and Chris Jericho.

That's what happened when e.tv attempted to use TNA to replace WWE the latter changed timeslots numerous times and moved exclusively to Openview before folding under StarTimes. It's likely that SuperSport will streamline its efforts and focus on its remaining lineup.

Even if Netflix has WWE with YouTube having NFL fact of the matter is they can't replicate SuperSport's diverse offering as it's expensive.