PBS Kids To Unveil New Logo
PBS KIDS, the #1 educational media brand for children, announced a comprehensive update to its logo for the first time in two decades. The new logo, set to debut on July 19, builds on an expanded graphics package that began rolling out last year, which features a bright updated color palette and an array of people and environments. The refreshed look is designed to build on the equity and strength of the PBS KIDS brand and optimized for today’s digitally-focused kids and families. Audiences will see a new text-focused logo dominated by bright, fun colors, large bold lettering and clear visuals. With feedback from parents, kids, and experts in the field, the logo’s use of PBS KIDS text only reinforces the beloved, trusted and familiar brand name and signals fun, safe, educational content for families. The new logo’s colors, including PBS’ blue and PBS KIDS’ green, combined with the style of the iconography, are also designed to complement the iconic PBS brand. Complementing t