Pierre Branco Appointed General Manager, France, Benelux And Africa, Warner Bros. Discovery

Warner Bros. Discovery today announced that Pierre Branco has been appointed General Manager, France, Benelux and Africa, Warner Bros. Discovery. He will continue to report to Priya Dogra, President and Managing Director, EMEA (ex Poland). In this role Pierre Branco will be responsible for Warner Bros. Discovery’s combined businesses working in close coordination with the company’s global functions across Streaming, Sport, US Programming, and the Studio and for each line of business, developing territory-specific strategies to drive growth and efficiencies. These include pay and FTA networks, leading significant efforts in marketing and monetising US content across lines of business including theatrical, licensing, consumer products, games and home entertainment and shared responsibility for the streaming services.

 

Priya Dogra, President and Managing Director, EMEA (ex Poland), said: “Pierre is an accomplished leader with a deep understanding and experience of these markets where he has already played a pivotal role in driving strategic business decisions. I am confident that his strong leadership and strategic acumen will continue to drive our businesses forward and connect our beloved brands and consumers in these important and competitive marketplaces.”

Pierre Branco said: "I am enormously proud to be part of this new chapter of Warner Bros. Discovery. I look forward to building on the legacy and values that have made both companies so successful in these regions, and to contribute to building the world’s most dynamic media company in these important markets. The opportunity to lead these fantastic teams is very exciting and I can’t wait to get started.”

 

Most recently, Branco was Country Manager for France, Benelux, Middle East and Africa and Head of Affiliates and Ad Sales for EMEA at WarnerMedia. During his 15 years at the company, he has held a number of roles across Europe, Middle East and Africa including SVP Northern Europe, MENAT, France & Africa and VP & General Manager France and Africa. In these roles, he significantly grew the company’s business and launched new brands in the region: Boing, Toonami and Warner TV.

Roundups #63: A Repeat Of Young Love Coming To Glow TV, MTV Africa Welcomes Another Shore Series And Survivor SA Returning This July On M-Net

More repeats

Following the possible demise of Glow TV on the Openview platform, the channel seems to be doubling down on repeats with the return of Young Love replacing A Love To Die For from 13 June.

Young Love revolves around the life of Nandini and how much the people around her influence her life. She undergoes a complicated situation because of the interference of her family in her relationship. The experience makes her believe that there is no meaning in love.

The series illustrates various challenges that lovers face. Apart from the love issue, other matters revolving around backstabbing and infidelity are some of what you will find in this show.

 

 

Survivor SA has a premiere date

The world’s greatest game returns to M-Net on Monday 18 July with plenty of familiar faces as 20 former Castaways return to right wrongs on Survivor South Africa: Return Of The Outcasts… all under the watchful gaze of Survivor host Nico Panagio.

Back in the game are a mixture of strategists, schemers, risk-takers and record-breakers from five previous Survivor South Africa seasons who’ll do anything to avoid having their torches snuffed for a second time, over a bumper four episodes a week.

“This isn’t an ‘All Stars’ season – in fact, it’s a totally unique concept,” says Executive & Creative Producer Leroux Botha. “All of the Castaways returning to the game this season have demons to lay to rest, with the added challenge of everyone knowing exactly how everyone else played their game, before”.

M-Net’s Senior Manager: Marketing and PR, Shireez Latief says that the four episode per week schedule will give Survivor SA superfans the chance to feast on what is set to be some stellar game play. “Having four hours a week to explore the full intricacy of the game is going to lay bare every machination,” she says. “It’s also a great way for newcomers to the magic of Survivor SA to get to know these returning Castaways and appreciate why they’re such masters of the game”.

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Returning shows in July on MTV

Deliciousness S3
From comfort food cravings, to BBQ disasters, to home chef failures, we’ll serve up the funniest clipsto satisfy the foodie inall of us. Hosted by Tiffani Thiessen. S3
10 x 30 mins // 16 July 2022 @21:00

Teen Mom:Young and Pregnant S3B
Young moms Kayla, Brianna, Kiaya,Rachel, and Madisen navigate the highs and lows of parenthood in an all new season. As the group comes together for
the first time, they’ll form bonds and learn to lean on each other through the trials of family dysfunction, absentee partners, relationship woes, and all of the responsibilities that come with having a child. When it feels like there’s nowhere else toturn, these moms have each other. 90 mins // 5 July @ 22:00

Buckhead Shore S1
The shore franchises moves to ATL. Don’t miss it, its going to be insane
10 x 30 mins // 19 July 2022

Glow TV Will Likely Go Dark On Openview Without Warning, Here's Why

Glow TV is a South African based entertainment channel operated by Nismedia that celebrates Hindi culture featuring a variety of drama series, movies and reality shows. As of November 2021, the channel's only reliable outlet is StarSat as beef is still brewing between Openview's parent company, eMedia Investments.

In October 2021, the channel was suddenly snatched from the Openview platform as somewhat of a blackout with many consumers curious about the sudden termination eMedia only responded to say the contract had ended while Nismedia filed an application for breach of contract.

According to Nismedia, eMedia forcefully removed Glow TV which is unethical on many grounds as the current agreement concludes in February 2023 with that came in the court application which came back in their favour.

 

Glow TV was reinstated and drama bomb Zee One was introduced.

The beef between Zee Enterprises and Nismedia went public in 2018 when Glow TV was scrapped from MultiChoice's DStv due to poor viewership but Nismedia believes that the pay-tv platform was being anti-competitive and sided with Zee TV but then came the launch of Star Life.

3 years down the line, eMedia tried pull the same manouvre but couldn't just wait another 2 years. Now the Bollywood offering maintains a huge share of Openview with 3 and a quarter filled with Indian content while 8 are strictly local (Mindset and DBE included).

Of course, eMedia still views them as two and a half just browse their website or better pay careful attention to the adverts on screen and you'll see no utter mention of Glow TV implying that the channel became roadkill.

 

Personally, I'm not a fan of Glow TV but if there's one thing I can applaud the channel for is the mixture of content. Most channels like dramas and movies as that's where the most views are coming through. Glow TV managed to offer as much and still left space for other content like reality, lifestyle, kids shows and even local content.

Over the years, this Bollywood phenomenon has been repetitive but in my opinion I don't think that's entirely the reason for its demise but more on the competitive side of the things and also seeking a bigger brand like Zee One and Star Life.

McDonald: The Mystery Of Their Theme Song I'm Lovin' It

Also try:
- McDonald's Treasure Land Adventure

It's been playing on countless McDonald commercials around the world. But who wrote this jingle that has proven to be hard to answer as many thought it was Pharrell Williams and Justin Timberlake since the slogan was based on one of their songs titled "I'm Lovin It".

In 2016, Pusha T said in an interview that he was the one wrote for the jingle. Then the German agency responsible for the campaign refuted his claim.

Let's take it back to the beginning

In 2003, for the first time in 37 years McDonald's stock was falling so they needed an ad campaign to boost stock.

After holding a campaign with 14 different agencies the German won the bid with the campaign "Ich Liebe Es" (also known as I'm Lovin' It") and were also the ones that crafted the five syllables ba-da-ba-ba-ba but then McDonald realised there was a huge issue.

Music was suppose to be part of their campaign and they had find a way to turn those syllables into music. They got Butch Stewart who made multiple McDonald jingles in the past and over.

 

Butch collaborates with his son on the jingle for McDonald together they start writing and if the McDonald executives could see the musical approach going then the campaign would get the greenlight and if not the campaign would be scrapped.

After weeks of writing the catchy jingle Butch presented the concept to McDonald of which they approved that it was used for their global campaign.

They wanted to bring their slogan into culture so they hired a filmmaker producer who could write a song around the words "I'm Lovin' It", entered Pharrell Williams.

The plan was to disguise the slogan into a catchy pop song and not to reveal the McDonald connection until much later when the song has been released to radio.

In order to make I'm Lovin It a massive success they needed a massive star to sing the manufactured hit enters Justin Timberlake.

They offered him $6 million dollars to record the track and he even used it as a setlist to one of his concerts for Justified and goes on radio as if it was an official single for the pop star.

 

For a song about hamburgers, it managed to top the 100 in the United States and hit #1 in Belgium. A month later, McDonald announced they'll use the song for the ad campaign. They take the hook and mix it with a rap song from Pusha T.

Who managed what?
1. Slogan and Signature Sound was handley by a German Ad Agency
2. Ad campaign was brought to life by Butch Stewart
3. Pharrell Williams wrote Justin Timberlake's single that went to radio.
4. The first global ad campaign was Pharrell Williams, Justin Timberlake and Pusha T.

How do they crew feel about it?
Justin has expressed regret for the deal while Pusha has no problems with the deal. McDonald's stock price was valued at $12 before 2003 and now it's over $150 and the slogan has become the longest campaign ever used by them.

The Most Perplexing Mysteries Of All Time Coming Soon To History Channel Africa - July 2022 Highlights

‘Mystery Month’ this July on the HISTORY Channel Africa delves into the most perplexing mysteries of all time. From the ultimate treasure hunting in the World’s Greatest Treasure Mysteries and Lost Gold of the Aztecs on Fridays, to weird and unexplained events in History’s Greatest Mysteries with Laurence Fishburne on Sundays.

Brand New and Exclusive HISTORY’S GREATEST
MYSTERIES WITH LAURENCE FISHBURNE S3
3 July
Sundays 20h15
History’s Greatest Mysteries is a one-hour documentary series that examines the top theories surrounding the world’s most enigmat c unsolved mysteries. This season Academy Award® nominee and Emmy Award® winner Laurence Fishburne delves into among others; the infamous Cold War case where nine hikers were found mut lated on the remote Dyatlov mountain pass and how the magnificent Amber Room, valued at half a billion dollars, was dismantled, and disappeared without a trace during World War II. Fishburne will unpack these puzzles with contribut ons from top historians, authors, scient sts, and researchers in search of possible explanat ons to some of the world’s most confounding events.

 

Brand New and Exclusive
LOST GOLD OF THE AZTECS
22 July Fridays 20h15 500 years ago, Spanish Conquistadors raided the gold-filled land of the Aztecs. But according to the legend, Emperor Montezuma had already hidden his treasure across several different locations in what is now the American Southwest and placed a deadly curse on it. Now, three different families each with a distinct connect onto the gold are closing in on what they believe is the locat on of the ‘Lost Gold of the Aztecs’. The series will intercut each family’s epic adventure as they search for the treasure on three different properties in three different states. Who will break the curse and find the Aztec Gold?

 

Brand New and Exclusive WORLD’S GREATEST TREASURE MYSTERIES S2
29 July Fridays 19h25
Rick and Marty Lagina along with their intrepid research partner, Maty Blake, are back on the hunt for treasure “Beyond Oak Island.” This exciting and act on-packed second season of the hit HISTORY Channel series will follow them across the United States and Canada as they meet and work with fellow treasure hunters to search for billions in legendary lost riches. From hidden Spanish gold mines, and outlaw hideouts, to sunken treasure galleons and river boat wrecks, the Laginas and Maty will dig, drill and dive their way into history in an eff ort to recover amazing art facts and astonishing valuables that haven’t been touched by human hands for centuries.

Brand New and Exclusive
INSIDE THE TOWER OF LONDON
19 July Tuesdays 20h15
The Tower of London was at the heart of state life in the UK for almost 1,000 years and now is one of the most famous buildings in the world. Constructed soon af er the Norman conquest of Britain in 1066, it has served as a Royal Palace, fortress, prison, place of execut on for queens, and edifi ce to scare the population, royal zoo, mint and keeper of the Crown Jewels. Yet few know its full story. Aided by historian Stephen Porter of King’s College, University of London who is the author of ‘The Biography of the Tower of London’, and some beautiful re-enactments, we uncover startling stories and terrifying tales.

New Series Alert: Who Is Who As TLNovelas Africa Welcomes Another Adaptation To The Chilean Classic Amores De Mercado Titled No One Like You

Amores De Mercado (Market Lovers) follows the life of identical twins Pedro Solís García and Rodolfo Ruttenmeyer Echeverria both portrayed by Álvaro Rudolphy where an encounter leads them to trade places and assume each other's identity and lifestyle.

The Chilean drama made its debut in August 2001 starring Álvaro Rudolphy, Ángela Contreras, Luciano Cruz-Coke, and Alejandra Fosalba. Since its debut, managed to gain so much popularity that 6 adaptations had been produced so far.

 

Out of all those adaptations 2 were manufactured by Telemundo, Amor Descarado (Barefaced Love, 2004) and Quién Es Quién (Who Is Who, 2015) which managed to air in Africa under the name If Only I Were You.

After 7 years (5 in Mexico), Amores De Mercado makes a comeback in Africa through the Mexican brand TelevisaUnivision's TLNovelas with the series Como Tú No Hay 2 (No One Like You) starring Adrián Uribe as the lead with Claudia Martin and Azela Robinson.

 

Remakes can be annoying and feel a bit repetitive at times and the handful that would probably watch No One Like You have a high tolerance level for such content or haven't viewed the version on Telemundo.

Despite my opinion on the show I'd say watch it don't rely on what other people's preferences who knows probably TLNovelas version is far superior to Telemundo's version and although being remake it's not like they'll do word for word.

Major Decline For Bollywood Viewership As Dream Girl Loses A Million Viewers While I Do Sees A Major Increase For The Period Of May 21st To May 31st, 2022

Click here: previous results

Zee World
Twist Of Fate (Rerun) - 1.0
Once There Was A King - 1.5
Married Again (Rerun) - 0.5
My Heart Knows - 1.2
Meet In Love - 1.4
I Do - 7.9
Bridal Material - 0.2

Total: 10,7 million (excluding reruns)

Notes
- My Heart Knows lost more than half of its viewers from previous weeks.
- I Do gains 6.2 million viewers from the previous weeks.
- I Do is currently the most watched show on the list.
- Second most watched reruns.
- Most watched channel on the list.

Star Life
Forbidden Love (Rerun) - 0.3
Kulfi (Rerun) - 0.2
Geet (Rerun) - 0.3
A New Life - 0.7
Lost In Love - 2.0
Dream Girl - 0.1
Anupama - 3.5
Never Say Goodbye - 0.5

Total: 6,8 million (excluding reruns)

Notes
- A New Life lost close to half of its viewers from previous weeks.
- Lost In Love, Never Say Goodbye and Anupama lost 0.1 million viewers from previous weeks.
- Dream Girl lost a million viewers from previous weeks.
- Least watched reruns by default.
- Third most watched channel on the list.

 

 

Zee One
Guddan - 2.3
Sacred Ties - 1.6
Mehek - 2.3
The Vow - 1.7
My Golden Home - 0.1

Total: 8 million (excluding reruns)

Notes
- Guddan lost almost half of its viewers.
- Mehek gains 0.2 million viewers from previous weeks.
- Sacred Ties gains 0.1 million viewers from previous weeks.
- My Golden Home lost 0.7 million viewers from previous weeks.
- My Golden Home is also the least watched show on the list.
- Second most watched channel.

Glow TV
This Is Love (Rerun) - 1.0
True Love (Rerun) - 1.0
A Love To Die For - 1.1
A Touch Of Love - 1.2
Emperor Ashoka - 1.4

Total: 3,7 million (excluding reruns)

Notes
- A Love To Die For and A Touch Of Love gains 0.3 million viewers from the previous weeks.
- Emperor Ashoka gains 0.6 million viewers from the previous weeks.
- Glow TV has the most watched reruns.
- Least watched channel on the list as usual.

Recommended Games #1: Explore The Whimsical World Of McDonald

Few months ago, we introduced Insidus Games and since then has gained traction in parts of Europe for its dedication to character based content with most traction coming from CN Games with Johnny Bravo: Big Babe's Adventure being the most popular amongst games.

To celebrate the launch of our 200th game, we thought of relaunching a segment based on Insidus Games where we recommend certain games to consumers with our first being McDonald: Treasure Land Adventure.

 

One day, Ronald McDonald was walking in the Magical Forest and found a small piece of paper under a big tree. Ronald discovers that it is part of a treasure map. While Ronald wonders where the other four pieces are, it turns out that three others have the piece of the map. Ronald then begins his treasure hunt with his part of the map. Ronald then ends up in a cave and battles an anthropomorphic tomato that has the second piece of the map.

After claiming the second piece of the map, Ronald boards a circus train bound for Magical Town. Arriving in Magical Town, Ronald McDonald scales a construction site and battles a goblin-like creature flying a monster-like robot. Upon defeating it, Ronald gives the goblin-like creature three jewels in exchange for the third part of the map.

Ronald then flies a balloon out to the Magical Sea to find the fourth part of the map on a specific island. After an encounter with a pirate with lips for a head, Ronald then finds himself on a sunken pirate ship. Ronald then battles the pirate and defeats him. Upon claiming the final part of the map, Ronald, Birdie, and Grimace discover the map showing that the treasure is on Magical Moon.

 

With help from the Professor, Ronald, Birdie, Grimace, Hamburglar, and the Fry Kids ride a rocket ship to Magical Moon. When the rocket ship crash lands, the group splits up to find someplace to fix their rocket ship. While looking for someplace to fix his rocket ship, Ronald is then taken on an alien spaceship. After beating the alien in charge of the spaceship, Ronald explains that they are not after the treasure but somewhere to fix their rocket ship. The alien opens up the treasure chest which enables Ronald and his friends to return to McDonaldland by a rainbow going from Magical Moon to McDonaldland.

The game offers some colourful and vibrant graphics.

Find Me Here

Cartoon Network's Redraw Your World Rolls Out Internationally With Africa Likely To Get It Before The End Of 2022

In an attempt to streamline their offering, Warner Bros. Discovery launched a campaign on Cartoon Network known as Redraw Your World which would see the male centred children's channel expand their lineup to include content for girls, preschoolers and families.

As seen overseas, the schedule is divided based on demographic and each has a given name.

Cartoonito (currently seen on Boomerang and soon Cartoon Network) is the name of their preschool offering while ACME deals with the family oriented section with females likely to clash with the male offering which the brand has been accustomed to for nearly a decade.

 

Redraw Your World has been active overseas since February 2021 and after almost a year more markets such as the UK (upcoming), Japan, Australia, Asia, Korea, Taiwan and several others unveiled plans for this concept.

In Africa, Warner Bros. Discovery was only able to confirm close to Cartoonito's launch overseas without giving it much credit. They even picked up a female led series but not much has been stated since then I only got a couple of theories partially on Cartoon Network.

 

Firstly, CN Movies the slot had an on/off relationship on the channel and although repetitive seems to be a permanent slot perhaps having something to do with Redraw Your World's ACME Nights which houses mainly films than series.

Secondly, Cartoonito hasn't been made available to Cartoon Network as seen in the UK and other parts of Europe. Considering how weak the airtime is on Boomerang I wouldn't be stunned if the brand would get the same treatment on Cartoon Network considering how a portion of Boomerang is preschool.

Lastly, a launch date although not much has been shared in that regard my hunch would be the fall of 2022. I mean every year Cartoon Network has always gotten a new graphics amidst that period and with this concept being a major boost for the brand I don't mind waiting till then to see it.