For several years now, MultiChoice's premium market has been declining rapidly similar to HBO and even Discovery Channel in the United States has seen a fall in consumption. These consumers have all integrated to Netflix and various other affordable plans.
Although MultiChoice has seen a decline in premium consumption their lower markets continues to rise. In the last annual results dated 30 September 2023, their mass market had increased from 54% to 57% while their premium and mid market decreased from 46% to 43%.
It kind of leads one to wonder what fate awaits their remaining premium offering particularly M-Net. As mentioned, there's been less consumption so much that MultiChoice remains discrete on its viewership numbers with House Of Dragons being the only notable show pulled around 8000 views.
Again with M-Net's Me and 1Magic exiting, could it be possible that Me's content will remain exclusive to M-Net as 1Magic's offering migrates to Mzansi Magic. When you kind of look at DStv, it offers Universal TV and Comedy Central brands seen airing selected content from M-Net.
Demise in Me would reduce the repetition seen amongst channels and could help elevate the viewership numbers on Universal TV and Comedy Central. Of course, if M-Net were to be added as compensation for Me where does that leave premium consumers.
Theoretically, a possible restructure to packages wouldn't seem far fetched a stretch if all bets were on M-Net becoming accessible. Compact+ has been losing value as the latter ESPN 2 and E! Entertainment all migrated to lower bouquets and a similar outcome arose when it launched snatching Premium channels.
If Premium and Compact+ merged, consumers on top tier bouquet would get exclusivity to brands like Discovery Channel, CBS Justice, History, Curiosity Channel, SuperSport Action, Nickelodeon, Nick Jr. and Qwest TV.
No comments:
Post a Comment