Recap To The Week: Disney's Festive Advert Launches 'May Your Wishes Come True' Campaign
Disney has launched a holiday campaign called ‘May Your Wishes Come True’ focusing on the power of wishes for its 100th anniversary. The campaign includes the first live-action festive ad, titled ‘A Wish For The Holidays,’ which takes inspiration from the soon-to-be released Walt Disney Animation Studios’ movie Wish and will launch in more than 50 countries. The ad is directed by Grammy Award-winning Nigerian/British director Meji Alabi and was fully shot in Cape Town, South Africa and features scenes representing six geographical locations and languages. It tells the stories of families and friends from around the world, who are united by a universal wish to be together with their loved ones during the Holidays, recognising a range of festive traditions. Director Meji Alabi said: “I feel lucky to have collaborated with such a diverse group of people on Disney’s Holiday campaign this year. There were so many stand-out moments for me during the filming, but I think the m