Paramount Reportedly Shutting Down MTV Base And MTV Classic In The UK

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According to a user at Digital Forum, Paramount plans to close down music brands MTV Base and MTV Classic a year after the black based entertainment channel BET with cut off and merged onto the streaming service, Paramount+.

MTV Base and Classic (formerly VH1 Classic) launched in 1999 as part of MTV's digital boutique of music channels and throughout its existence several markets such as France and Africa launched a localised brand for Base while other parts got Classic.

According to some viewers in these regions, the brands have become obsolete especially in an era where a platforms like iTunes and Spotify already exist. Just like Africa, even the UK have begun streamlining their offering.

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Although, MTV Base performed dismally in these regions it doesn't have much affect for viewers in other regions compared to MTV Classic as the brand is considered outdated in this century. It was one of the reasons Paramount Africa opted for MTV Hits (formerly Music24) and not its predecessor.

If anything, the only brand that will likely get phased out at this point would be Nicktoons as Paramount seems more focused on scrapping non and underperforming channels. On top of reducing various local feeds of some of their brands.

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