Insult To Injury. MultiChoice Might Be Reviving Me As A Pop-Up Channel On DStv

Last year, MultiChoice and M-Net decided to do away with Me and 1Magic as part of its streamlining endeavours with further content folded under Showmax. From the looks of things, it appears as if MultiChoice is now pushing to have Universal TV and Bravo to pick up the cracks.

Bravo and Universal TV are owned by NBCUniversal who have a 30% stake in Showmax so the idea of MultiChoice using these brands as replacements doesn't seem far fetched. Canal+ Afrique whose parent company took control of MultiChoice had been distributing them in place of the channels.

For a limited time, MultiChoice had given its Premium and Compact+ consumers an open window to Showmax through 1Max. This is what the company had put in place of 1Magic while those viewing Me got nothing.

Fast forward to 2025, it looks like MultiChoice may be looking to revive Me in a not-so-distant future most likely like how 1Max was set up for 1Magic.

MultiChoice had been experimenting on the channel but this carnation of the brand looks nothing like Me or it's previous forms being M-Net City, M-Net Series Zone and The Series Channel.

Me would boast a variety of international series and films while this version only exists to promote local content from M-Net's stable being Tonight With Trevor Noah, Gomora and The Wedding Bashers. It's kind of like what they did with M-Net Binge and not long ago with 1Max and 1Magic.

M-Net Binge was a catch-up channel for M-Net's programming then was shuttered and revived as an HBO pop-up channel. 1Magic which infused with South African flavour was folded under a Pan-African tailored brand like 1Max.

At least for these incarnates some fragments of the content was retained unlike Me in this regard whose offering is just limited to local content or repeats. Gomora had already been viewed on Mzansi Magic with Vallei Van Sullei on KykNet & Kie why is it being used to hype up a pop-up channel.

The only rash explanation would be the Mzansi Magic 16 pop-up channel the company had launched a few months ago. For the festive holidays, they revived it but now as "The Me Channel" but with KykNet's lineup of content.

Interesting to note, M-Net City which served as Me's previous incarnations was initially suppose to launch as an entertainment channel for South African programming. Before M-Net scrapped plans to launch the channel only for the trademark to be revived as a placemat for M-Net Series Zone.