HGTV To Cash In On MENA Commercial Opportunities With Ad-Sales Launch In August
HGTV, a major home and lifestyle channel, will launch ad sales opportunities in the Middle East and North Africa (MENA) this August. The Warner Bros. Discovery-owned channel delivers family stories, real estate and renovation experts as well as home transformations. It ranks among the top ten cable networks in the United States, reaching 88m households. Starting in August, HGTV will offer companies the opportunity to advertise their brands, products and services to local and international brands in the MENA region. HGTV will offer comprehensive content solutions including on-ground activations, digital, on-air and content creation opportunities. Elaborating on the company’s commercial strategy this summer, Layla Tamim, Director of Ad Sales MENA and Digital CEEMENAT at Warner Bros Discovery, remarked: “HGTV is one of our flagship channels, and we are thrilled to integrate it into our commercial offerings alongside Fatafeat, Discovery, TLC, and our Kids channels Cartoon Ne