Africa’s Dedicated Horse Racing Channel, Featuring The Best International And Local Horse Racing, Racing 240 (Channel 240 On DStv), Is Transitioning To High Definition
4Racing’s Head of Content, Stephen Watson said, “This is a huge step forward for the sport of horse racing and the culmination of all the work done since our inception to transition racing to higher broadcast standards. As reflected in our Nielsen Sports SA data, the Racing 240 channel has seen significant month-on-month viewership growth over the past 18 months, with no signs of plateauing and the channel performs well amongst its peers within SuperSport’s strong sports channel bouquet.” “Additionally, we have effected an early contract renewal with MultiChoice, so will be upgrading Racing 240 to HD on a new year multi-year term,” he added. Nielsen Sports SA Managing Director, Tumelo Selikane, confirmed, “At Nielsen Sports SA, we have diligently tracked Racing240 since April 2022. Previously, Telly Track broadcasted horse racing on DSTV, amassing a total unique audience of 1.9 million. However, Racing240, starting from ground zero, has impressively grown its total unique T