Kino Polska will feature a completely new visual setting, more modern and adapted to current trends. According to the broadcaster, its introduction is intended to both encourage new viewers to discover the rich world of Polish cinematography, as well as to more strongly emphasize the film character of the channel, which is inscribed in its DNA. With the introduction of a new channel design, we want to intrigue both our existing viewers and attract the attention of new ones. We are passionate about Polish cinema, so we want to encourage everyone to choose Kino Polska - both younger and older, representatives of different generations. The station plays an important role in building the identity of different generations and connecting them, educating younger viewers about their roots and history, and reminding older viewers of their youth. In this way, we build the value and impact of the Kino Polska brand, whose mission is important for subsequent generations - says Patrycja