With the introduction of a new channel design, we want to intrigue both our existing viewers and attract the attention of new ones. We are passionate about Polish cinema, so we want to encourage everyone to choose Kino Polska - both younger and older, representatives of different generations. The station plays an important role in building the identity of different generations and connecting them, educating younger viewers about their roots and history, and reminding older viewers of their youth. In this way, we build the value and impact of the Kino Polska brand, whose mission is important for subsequent generations - says Patrycja Gałązka, Chief Marketing & Digital Officer at SPI International.
As part of the new setting, Kino Polska has gained a new color palette that responds to the trend of popularity of vintage style. Another element of the changed design is the new Kino Polska logo, in which the channel name has been retained, gaining a refreshed font and a different form of notation. Next to the name, there is also a new signet ring depicting a frame.
The new logo of Kino Polska additionally emphasizes the film character of the channel and reminds that by reproducing the frame with our hands, each of us can look at the world through the prism of the creator looking for the right shot - informs the broadcaster.
Along with the refreshed look of the channel, its sound design will also change, which has been adapted to the more modern visuals of the channel, but at the same time refers to the existing musical theme, keeping viewers feeling that it is a well-known channel that accompanies them on their film journeys.
The new musical setting is universal, suits various moods as well as film genres, it is light and positive. It was composed by musician and composer Szymon Wysocki - adds the broadcaster.
New programming offer of Kino Polska The Kino Polska channel will gain both a new setting and programming offer. The station is changing for viewers, offering a completely new version of Kino Polska, wanting to reach a younger audience, the broadcaster informs. Starting from June 9, every Sunday of the month, viewers will be able to watch a special film series "Cinema of Generations", dedicated to different generations. The station will take viewers on a film journey through decades of Polish cinema, from the 1980s to the present day. The film proposals include: "Dogs", "Kill me cop", "Sztos", "Fuks", "Controlled conversations" and "No one will sleep in the forest tonight".
Source: Satkurier
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