Development Alert: Zee World's Upcoming Show Gouri Is Now Titled Hearts Crossed, Gangaa Added To Zee One

Initially announced as Gouri, Zee World will be changing the name of the name of the upcoming series to Hearts Crossed when it launches tomorrow. The series will play daily for half an hour as it replaces the second half of Un...fortunate Love at 19:30.

Synopsis for Heart Crossed

Dr. Ishan does not believe in God, but Gouri believes in God in her heart. With the arrival of Gouri, the gate of the temple is opened automatically, the veil of Goddess Kali's head is raised at the first sight of Gouri. As per the plot of the story, the doctor believes worship is superstition, to which Gouri replies, "Maybe from tomorrow you will trust the most".

Prior to its rollout, Heart Crossed will also be accompanied by another half hour series, My Journey To You. It serves as another ongoing series on Zee TV alongside Radha Mohan, Twist Of Fate and Un...fortunate Love. 

In other developments, Zee One had acquired rights to &TV series Gangaa after being made available on Zee TV channels years prior. The series is also gearing up to debut from 1st July replacing the supernatural drama, Can You See Me.

Synopsis for Gangaa 

Ganga, a child widow, undergoes many difficulties as she lives in a locality consisting of ultraconservative people. But, in an endearing yet courageous way, she questions obsolete traditions.

Development Alert: People's Weather To Become People's Planet From 1st July On Openview

After being known as a weather service throughout its existence, People's Weather will dumping the iconic trademark for ⁰something more earthly known as People's Planet. The channel is set to go live on Openview channel 115 from the 1st of July.

People's Planet is described as the definitive destination for nature, adventure, eco sport, wildlife, science and sustainability enthusiasts. It will basically be rivaling with BBC Earth, National Geographic and Curiosity Channel all of which are on MultiChoice's DStv. 

Details of the content have yet to be announced but if we had to guess SafariLIVE will be on People's Planet alongside most content from People's Weather. Any weather related shows like Today's WX and Waking Up With Nature will likely fall out of the schedule. 

Despite People's Planet distancing themselves from anything weather related on Openview. People's Weather will continue as an online service and if anything will likely appear on People's Planet for promotional purposes. 

The news of People's Planet comes months after the channel was axed on MultiChoice's DStv. It joined over 11 channels to have exited the platform in under 4 months including SafariLIVE's parent company WildEarth, Ginx TV and B4U Movies. 

Maisha Magic Vs. ZACU TV: Who Is Likely To Survive The MultiChoice/Canal+ Merger?

As some readers are aware, Canal+ intends to merge their operations alongside MultiChoice which would create an African powerhouse. This would need approval from local legislation including the Competition Commission and ICASA.

Since then, there's been a lot of concern of the implications awaiting this deal should it move forward. Canal+ serving as the new owners of MultiChoice would likely decrease the workforce on top of minimizing production and licensing agreements. 

One of the topics that up for discussion since the year started was the fate to some of their local offering seen in the market. Although, KykNET and Mzansi Magic don't have a suitor their sister channels in neighboring markets like Kenya and Nigeria do.

In Nigeria, this offering is referred to as Africa Magic which boosts over 3 channels with Canal+ ROK only consisting of 2 channels. All of which could be a subjected to a merger as to not create friction amongst their stable with iROKO being the only reminisce of ROK.

In Kenya or more frankly East Africa, MultiChoice operate the Maisha Magic channels and although Canal+ doesn't have a channel to beef up with most parts of the region they do have for Rwanda, ZACU TV. 

Unlike ROK and Africa Magic, is there a chance these two entities could just co-exist - we believe so. Mzansi Magic already caters to consumers in South Africa with Zambezi Magic catering to other Southern African regions like Zambia, Botswana and Malawi.

We don't envision Maisha Magic dying down but perhaps just reducing their focus to avoid competition. If we had to be honest, there wasn't much competition between these two brands as there was not much Rwanda coming to Maisha Magic to begin with.

July 2024 On Mzansi Magic & Mzansi Wethu | Returning Shows Including Kings Of Maskandi | Finale Alert: I'm With Your Ex | More

Pick of the month 

Queen Modjadji

Mzansi Magic| Sundays | 20:00

Born to the throne and blessed with a unique gift, Queen Modjadji tells the story of a matriarchal dynasty with the ability to summon the rain, placing the Balobedu royalty among the most revered African dynasties. Watch the season premiere of Queen Modjadji on Sunday, 14 July 2024 at 20:00 exclusive to Mzansi Magic channel 161.

PREMIERES

Sibongile & the Dlaminis Season 2

Mzansi Wethu| Mondays - Wednesdays | 18:30

A potent secret destroys a relationship and despite Sibongile trying to move on and achieve her life-long dream, she is thrust back into the Dlaminis world through a very compromising situation. Hope, love, loyalty, survival and betrayal are at the centre of Sibongile & the Dlaminis Season 2, catch the explosive new season premiere on Monday, 29 July 2024 at 18:30.

Kings of Maskandi Season 2

Mzansi Magic| Tuesdays | 20:00

Bahubhe finally decides to do right by his fiancée by proceeding with lobola. Abafana baka Mgqumeni let us in on their life in Joburg, and Khulekani is at peace with his relationship with his father. Catch all that and more in the first episode of Kings of Maskandi Season 2 on Tuesday, 16 July at 20:00 on Mzansi Magic channel 163.

Samukeleni

Mzansi Magic| Wednesdays | 20:00

We first saw them on Forever Thina, when couples went against all odds and married without their families’ approval now the couples are back seeking blessings for their unions post the wedding. Catch the first episode of Samukeleni on Wednesday, 17 July at 20:00 on Mzansi Magic channel 161.

Short & Sweet Season 2

Mzansi Magic| Thursdays | 20:00

Follow the lives of Shota, Thandazani and Vovo as they navigate life and seek to prove that just like age, height is nothing but a number. Watch the season premiere of Short & Sweet Season 2 on Thursday, 25 July 2024 at 20:00 exclusive to Mzansi Magic channel 161.

Vuka Mjita

Mzansi Wethu| Sundays | 20:00

A hard-hitting reality series taking men on a therapeutic journey to break down their inner walls and unlock the doors to the other side of healing as they reflect on the men they are becoming. Catch the first episode of Vuka Mjita on Sunday, 14 July at 20:00 on Mzansi Wethu channel 163.

Fixing the Game: Junior Khanye

Mzansi Wethu| Sundays | 20:00

A hard-hitting reality series taking men on a therapeutic journey to break down their inner walls and unlock the doors to the other side of healing as they reflect on the men they are becoming. Catch the first episode of Fixing the Game: Junior Khanye on Sunday, 14 July at 20:00 on Mzansi Wethu channel 163.

FINALES

I’m with Your Ex Season 2

Mzansi Magic| Sundays| 19:30

What if the love of your life is someone you shouldn't want? What if they used to be with someone close to you? How would you tell them the truth? And how would they react? Every week has been jaw dropping and extremely dramatic, the season finale is no different, catch the dramatic end to I’m with Your Ex Season 2 on Sunday, 28 July 2024 at 18:00 as another person learns that someone close to them is in love with their ex 

TELENOVELAS

Sibongile & the Dlaminis Season 1

Mzansi Wethu | Mondays - Wednesdays | 18:30

Vuma urges the youth to steer clear of adult matters as Nomalanga's plot hits a snag and Kwenzo surprises everyone. Velephi and Sangweni embark on a mission while Kwenzo faces a verbal lashing. Vuma tries to mend family ties, sparking a connection between Nomfundo and Njengaye. Deliwe attempts to win Vuma's heart amidst revelations, and Nomalanga's plans backfire, pushing Sibongile to defend her designs.

Thulisile and Wenzeni confront their demons, and Sis Mavis seeks a fresh start. A wedding looms as Phetheni and Vusi consider legal action against Sibongile, who finds unexpected support from Kwenzo. Nomalanga's fake baby bump creates chaos, and as Sibongile's venture is celebrated, Njengaye and Vusi's world begins to crumble. The season finale sees emotional farewells and new beginnings, with secrets unveiled and alliances tested.

Champions Season 1

A person with a football ball in front of a person

Mzansi Magic | Weekdays | 19:00

Sinesipho quickly realises the new chairman will be impossible to control. Philemon basks in the glow of victory, but Washington bursts his bubble. In the heat of the moment, Ferrari makes a life-changing decision. A mother worries that she is losing her son and in the heat of a moment a life-changing decision. Lebo's sees himself as deserving of a girlfriend upgrade and he makes a surprising investment.

Sinesipho is shattered when the people she believes in turn their backs on her life an important event at the Modise household is riddled with major hurdles. A celebratory event ends with an indecent exposure. Lebo’s romantic encounter earning him and Ferrari faces the consequences of betraying Sne. Nkele receives great news for her business. Lesibana is accused being a father and he eventually struggles with his new role. Two star-crossed lovers can't fight their connection anymore and a scorned Didintle wants to make sure that someone pays for how she's feeling .

My Brother’s Keeper Season 2

Mzansi Magic | Weekdays | 19:30

Drama and intrigue reach new heights as the DNA results of Nqubeko's baby shake his household, while Donga grapples with the allure of Nkosazana's promises of wealth. Ndumiso stumbles in his presentation, leading to regret. Tensions flare between Nqubeko and Fakazile over the baby, while Donga uncovers the reasons behind his missed opportunities. Strange encounters leave Fakazile bewildered, and confrontations escalate as Donga exposes Mshengu's sabotage. As Fakazile and Nqubeko move towards reconciliation, Nomsa falls for Baby Ndyebo.

Umkhokha: The Curse Season 2

A group of men standing together

Mzansi Magic | Weekdays | 20:30

Difa receives distressing news from the hospital, while Mabusi struggles to help those she loves most. Ndlovu's deceitful ways catch up with him, causing chaos within his family and community. Zisebenzele gets entangled in a love triangle, and Difa makes sacrifices to protect his loved ones. The Mthembu family is thrown into turmoil by illness. As power struggles ensue, Mabusi faces heartache, and new leaders emerge amidst the chaos.

Gqeberha: The Empire Season 2

A person in a suit standing in a hallway

Mzansi Magic | Weekdays| 21:00

Funeka's argument with Msimelelo takes a shocking turn, while Ntando and Nomaflower's first date is full of excitement. Hlumelo is drawn back to Yoliswa, and Nozuko fiercely marks her territory. A breakthrough occurs in Stokkie's case as the Makwethu family takes a step forward, but Nomaflower faces a mind-over-heart dilemma involving Ntando. Nozuko's renovation plans stir conflict with Nobomi and Thulani, and Lulama is shaken by a mysterious letter.

Anda threatens Lulama to expedite marriage plans, and despite Funeka's despair, Msimelelo manages to reach her. Lulama's drastic actions reveal her true self, and despite upheaval, hope emerges for the Makwetus. Zimkhitha investigates Ntando's new love, while Funeka and Msimelelo's future brightens as they decide to marry. Amidst Lulama's dramatic flair and Zimkhitha's scheming, love and resilience prevail.

DRAMAS

Ha Molefi

Mzansi Magic | Mondays | 20:00

Episode 03 | Monday, 01 July 2024

Thabang bonds with Sipho. Ntokozo gets in deep trouble with Mam'Thuli.

Episode 04 | Monday, 08 July 2024

Ntate goes on a mission to find out who scratched his car. Joy and Spice set Thabang up for failure. Joy makes a play for Sipho.

Episode 05 | Monday, 15 July 2024

Joy and Spice get their comeuppance. Ntokozo finally scores a date with Amo. Thabang plans to join the House of Nkoli.

Episode 06 | Monday, 22 July 2024

House of Dolls declares war on House of Nkoli. Thabang finds a way to make extra cash. Joy's date with Sipho is sabotaged.

Episode 07 | Monday, 29 July 2024

Thabang's booming business takes a wrong turn. Abhuti Ofee takes Ntate's love life into his own hands. Sipho confesses his feelings.

REALITY

Themba My inked Life Season 2

Mzansi Wethu | Thursdays | 19:00

Episode 08 | Thursday, 04 July 2024

Themba's sisters seek answers about the mysterious new woman in his life. The return of Mpho Wabadimo brings unexpected revelations that threaten to shake the foundation of their lives.

Episode 09 | Thursday, 11 July 2024

Nqobile and her sister engage in a long-overdue heart-to-heart conversation, hoping to mend their fractured relationship. Tulz embraces the challenges of his first day at a new job.

Episode 10 | Thursday, 18 July 2024

Two families collide as Themba and Mpho's loved ones finally meet face-to-face for a tension-filled conversation. Long-buried secrets are unearthed, and harsh truths are spoken.

 

Married at First Sight Mzansi

Mzansi Magic | Sundays | 18:00

Episode 04 | Sunday, 07 July 2024

The newlyweds embark on their honeymoons, but not all is smooth sailing. Thabang and Khumo travel back to Johannesburg as Khumo's work takes precedence.

Episode 05 | Sunday, 14 July 2024

As things unravel, Boitshepo and Sebenzile deliberate on Khumo and Thabang's marriage. Zithobile pays Sebenzile a visit to catch up and discuss the highs and lows of her marriage.

Episode 06 | Sunday, 21 July 2024

Sebenzile and Boitshepo are committed to presenting a perfect image, but beneath the surface, cracks begin to show. Khumo and Thabang continue to grapple with work-life balance, Dee and Khutso's passion flares, and Thami and Zithobile seek to understand their insecurities.

Episode 07 | Sunday, 28 July 2024

Thami's upbringing and black tax affect his self-esteem, Zithobile's body image issues come to the forefront, Sebenzile and Boitshepo face unresolved feelings, and Dee and Khutso's long-distance relationship is put to the test.

Izingane zeS’thembu Season 2

All I can say is drama' - What to expect when 'Izingane Zesthembu' returns  to screens | The Citizen

Mzansi Magic | Sundays | 19:00

Episode 10 | Sunday, 07 July 2024

Tirelo confronts Mpumelelo about his breakup with Vuyo meanwhile things fall apart after dinner. While Mpilo tries to keep everyone together Sne has a breakdown and blames Abongwe for ruining the night, while Vuyo regrets coming onto the trip.

Episode 11 | Sunday, 14 July 2024

It’s a beautiful day of fun and waves in Suncity and the siblings soak up the sun until a surprise guest joins the trip. The siblings are labelled fake while Mpumelelo’s secrets are brought to light. Mpilo and Abo struggle to contain their emotions and things get heated.

Episode 12 | Sunday, 21 July 2024

The siblings gather for the finale dinner and Sne confronts her family about their hidden dynamics. Lwandle gets heated and demands Sne for facts while Mpilo tries to calm things down. The dinner unravels leaving some siblings isolated.

Disney XD Might Be Coming An International Comeback After Being Spotted On Eutelsat 9B Satellite For The Cosmote TV Platform In Greece

Disney XD was an international children's channel targeting boys aged 7 to 14 years old. Operated by The Walt Disney Company, it was home to shows like Gravity Falls, Marvel's Spider-Man, Big City Greens and Kick Buttowski: Surburbian Daredevil. 

Following Disney+ inception in 2019, most of the international feeds of Disney XD had been closed with remaining feeds residing in America, Netherlands, Canada and Poland. This was part of Disney's attempt on prioritizing Disney+ which led to more cord cutting.

Although Disney XD continued to have a presence in these regions no original content had been commissioned with the latter residing from Disney Channel and Disney+.

According to the information obtained from KingOfSat, DigitalBitrate and Parabola.ca, Disney XD has appeared on Eutelsat 9B satellite for Cosmote TV platform in Greece. This endeavors had led some to wonder if Disney were to be reviving the channel. 

Disney Channel had been operating under a unified feed in parts of Europe and Africa. During the year, these endeavors were minimized as Scandinavia and Nordic opted for a localized feed to Disney Channel which led to cancellation of Disney Junior. 

New Series Alert: Gouri Coming Soon To Zee World

Not long ago, it was reported Zee World would be rolling out a new Hindi drama series My Journey To You in the coming weeks in place of Undercover Love. Now the channel is gearing up to accompany it with another program titled Gouri.

Synopsis for Gouri:

Dr. Ishan does not believe in God, but Gouri believes in God in her heart. With the arrival of Gouri, the gate of the temple is opened automatically, the veil of Goddess Kali's head is raised at the first sight of Gouri. As per the plot of the story, the doctor believes worship is superstition, to which Gouri replies, "Maybe from tomorrow you will trust the most".

It starred Mohona Maiti as Gouri Ghosh Ghoshal, Biswarup Bandyopadhyay as Dr. Ishan Ghoshal, Rishita Nandi as Tara Ghoshal, Samata Das as Sujata, Arindol Bagchi as Nibaron and Sinchana Sarkar as Tiya.

Known in India as Gouri Elo, it premiered on Zee Bangla from 28 February 2022 and ended on 24 November 2023. Since its inception, two remakes have already been filmed one in Odia titled Maa Jahara Saha and the second in Punjabi titled Shivika.

Gouri will air daily at 19:30 from 1st July with My Journey To You airing an hour later at 21:30. Both these series will only run for a 30 minute duration with Gouri that is set to limit Un...Fortunate Love's duration to 30 minutes (including ad breaks).

Max Originals Likely Dead Is A Good Sign For HBO And Cartoon Network

Not long ago, it was reported Warner Bros. Discovery had dumped the Max trademark from upcoming shows Harry Potter and IT with these being branded as HBO originals. Similar to Disney+ Star, Max will continue to exist for a collection of content. 

When Max launched in 2020, it served as a rival offering to Netflix, Amazon Prime Video, Showmax and Disney+. It offered a range of animated shows like Close Enough and Jellystone alongside live-action shows like The Flight Attendant and Gossip Girl.

Not only that, it became the exclusive home of all things Cartoon Network and this included Tiny Toons Looniversity, The Fungies! and upcoming show Iyanu: Child Of Wonder. Unlike HBO, most shows to have been filmed by their studio were credited as Max Originals.

With the demise of Max, it means Cartoon Network will be more recognition after being shunned by Adult Swim as shows like Invincible Fight Girl and My Adventures With Superman were pulled from the network. 

The reason Max is being trimmed has to do with the current economic climate as the streaming market is oversaturated and Max is basically struggling to compete. Internationally, they're licensing content to various broadcasters including Sky and M-Net.

Another similar to Disney+ Star, consumers aren't familiar with Max the moment HBO was dumped from the name. In this day and age we're seeing companies revive or expand on IPs in order to get an extra buck and retain audiences while getting new ones.

As mentioned, HBO is expanding the universes of IT and Harry Potter while Cartoon Network is doing that with revivals to The Amazing World Of Gumball and Regular Show. 

Recap To The Decade: Canal+ Owned/Funded Channels Currently Seen On eMedia Investments' Openview And StarSat

As some readers are aware, Canal+ intends to merge their operations alongside MultiChoice which would create an African powerhouse. This would need approval from local legislation including the Competition Commission and ICASA.

Since then, there's been a lot of concern of the implications awaiting this deal should it move forward. Canal+ serving as the new owners of MultiChoice would likely decrease the workforce on top of minimizing production and licensing agreements. 

Although Canal+ doesn't offer any services within in South Africa they had producing content for M-Net. On top of licensing the entertainment channels FilmBox Africa through StarTimes platforms with France24 seen on the Openview platform. 

There has been a lot of concern from consumers that Canal+ may opt to scrap these agreements and make these channels exclusive to DStv consumers as seen with SABC News. Some even fear that StarTimes could opt to scrap FilmBox as they'd aid a competitor. 

But that may never be the case here as such would prove to be anti-competitive or unethical on StarTimes part. If anything, these assets won't be treated differently once Canal+ acquisition of MultiChoice is complete. 

It's possible that part of this offering may never see the light of day on DStv.

Take for instance, Timeless Dizi Channel which serves as one SPI International's most popular entertainment channels in Africa is already seen on StarTimes. But not on any of Canal+ platforms within Africa so if anything this offering could operate more independently. 

Of course nothing can be set in stone on what DStv consumers would get out of this acquisition in terms of additional services. But from what we've seen in recent months with the closures of Me and Ginx TV it's likely these services will lead to more content changes. 

Max Originals Likely Dead As ‘Harry Potter,’ ‘It’ Prequel ‘Welcome to Derry’ And Other Warner Bros. Tentpole Series To Be Branded as HBO Originals

To paraphrase a long-running network slogan, “It’s Not Max. It’s HBO.” HBO and Max content CEO Casey Bloys is changing the delineation between what an “HBO show” and a “Max show” is, moving most of Max’s upcoming big-budget, tentpole Warner Bros. IP projects to under the HBO umbrella.

That means the upcoming “Harry Potter” TV show, as well as the “It” prequel series “Welcome to Derry” and the just-announced Green Lantern adaptation “Lanterns” — in other words, major DC franchise and other big-budget titles — will all now be branded as HBO originals.

This is a switch from the most recent decision to place all series based on Warner Bros. IP in the Max bucket, which was first established when Bloys added oversight of Max in 2020.

“We felt like we had to delineate between an HBO show and a Max show,” Bloys said of that initial distinction. “The idea of using Warner Bros. IP as a delineation for Max felt right. At least that gives you a clear lane. But as we started producing those shows, we were using the same methods, the same kind of thinking, as how we would approach HBO shows. In a lot of cases, the same talent that has worked on HBO shows.”

On “Lanterns,” for example, writers include Chris Mundy, who worked on HBO’s “True Detective,” and Damon Lindelof, whose HBO output has included “The Leftovers” and “Watchmen.” Even DC Studios co-head Peter Safran has described “Lanterns” as “a huge HBO-quality event” that is “very much in the vein of ‘True Detective.’”

“What we ended up with is shows at this scope and scale that look great, and great narratives and talent we’ve worked with,” Bloys added. “The idea of the delineation kind of started to feel unnecessary. Like, why are we doing this? Let’s just call them what they are: HBO shows.”

The change officially takes effect with shows launching in 2025. That means “The Penguin” and “Dune: Prophecy,” both of which premiere later this year, are expected to still be called Max originals. Those shows had already been sold overseas with the Max label — and even last week, HBO sent out a “Penguin” teaser that still included the Max branding.

“We will start in 2025, although ‘The Penguin’ would be an obvious fit as an HBO Original,” Bloys said. “Unfortunately, the process of licensing it internationally has already started.”

Explaining the timing of the decision to realign the stable of HBO and Max Originals series, Bloys noted that it became even more clearer to him that these big shows should get the HBO label as Max started developing series that are more in the broadcast/traditional TV vein. That includes John Wells’ and R. Scott Gemmill’s upcoming 15-episode medical drama “The Pitt,” starring Noah Wyle, as well as the crime thriller “Duster,” from J.J. Abrams and LaToya Morgan, both of which remain Max series.

“That felt like a much more natural delineation of what we’re trying to do with Max versus HBO,” he said. “What we talked about with John was specifically how you would approach a network show for a streamer. Typically, the production budget allows you to do more episodes. There’s closed-ended storytelling per episode, which is not typically what you would see in an HBO show.

Bloys stops short of giving a budget mandate to the difference between HBO and Max shows, but clearly there is — and one might hover in at around the $15 million per episode threshold. Anything above that would clearly be in HBO territory.

That’s on the drama side. Comedy is a bit trickier, as budgets are different and it’s a little harder to tell the difference between a tentpole HBO laffer and a Max one.

“If I’m using the network analysis, with closed-ended stories, going about something at a certain budget level so that you can tap more stories, trying to be broader… it is definitely harder but we’re trying to do the same thing,” Bloys said. “But definitely, it’s fuzzier there for sure.”

Already, Amy Gravitt oversees comedy for both HBO and Max, so the separation matters a lot less internally anyway. As for the HBO and Max split on the drama side, that does mean that now Sarah Aubrey, who oversees Max’s original dramas, will work with HBO drama chief Francesca Orsi on the shows that will now bear the HBO banner (like “Harry Potter” and “Lanterns”). Beyond that, the structure does not change.

One other tweak: Now that shows like “Harry Potter” and “Lanterns” will be branded for HBO, they’re now guaranteed to run on the linear network in addition to Max. That guarantees a larger volume of programming for the network in 2025 — and Bloys is looking at keeping both Sunday and Thursday as original series nights for the channel.

“I like the idea of having a Sunday and a Thursday,” he said. “But as we schedule for 2025, 2026, 2027 together, we’ll lay that all out and figure out what works best.”

Of course, all of these shows will still stream on Max, so this tweak in branding will likely go unnoticed among most consumers. Indeed, Bloys noted that another reason to make this shift is that the majority of viewers already assume these are HBO shows.

“For a show that feels big and cinematic, they already are going to make the assumption that it feels like an HBO show,” he said. “This is just leaning into that.”

So, why not make all shows HBO shows, and let Max just be the platform that runs series from all of Warner Bros. Discovery brands?

“I do think it is helpful to have a brand that doesn’t put the expectations or the intention of an HBO show,” Bloys said. “If it’s not designed to do that, it shouldn’t have to. I like having that flexibility, that you can experiment with things creatively, format-wise.”

Of course, on the awards side, there already is no delineation. HBO and Max shows are submitted and campaigned in exactly the same way, as “HBO/Max.” And in marketing, most ads promoting HBO series also include a Max logo, since that’s where audiences will stream the show no matter what.

“It’s a confusing time in the business, consumers figuring out streaming and shows that were on linear and streaming and vice versa,” Bloys said. “We’re trying to adapt and figure out what is the best way to approach this in a world where streaming is dominant. So, there is going to be experimentation, there are going to be mistakes. Because this is all still relatively new in the history of television.”