eExtra Switches Back To 24/7 Channel When eBella Stops Airing At The End Of March
eExtra the South African digital satellite television channel supplied by eMedia Investments on their Openview platform as well as MultiChoice's DStv and On Digital Media (ODM) Starsat switches back to 24 hour channel from April. The reason for the switch has to do with the shutdown of the unsuccessful female based channel eBella. Several if not most of eBella shows will be transmitted on eExtra in April as a "weekday guilty pleasure afternoon block" on the channel. eExtra hasn't been schedule wise for sometime now which has built a major impact on the brand. You'll find some new content on this channel get the late night treatment similar to what Turner U.S. and International does with Cartoon Network and Boomerang where 2-3 shows get attention while others which are on an indefinite hiatus for some reason get the death treatment by being put weekday mornings or nights with no repeats most of the time and if there was they'd put it at a time les