During the week, it was announced that MultiChoice ended it's sponsorship for the DStv Delicious Festival after 13 years. This forms part of Canal+'s cost cutting measures after acquiring the company by late 2025.
This news doesn't really come as a surprise to some outlets as Canal+ had been trying to exit services which has been deemed non-core to its strategy. And DStv Delicious Festival served as an unnecessary expense for the French broadcaster.
Other assets also at MultiChoice that could be under review come from SuperSport and this ranges from SuperSport Park, SuperSportBET, SuperSport Schools and SA20 League.
SuperSport Park is a cricket stadium located in Centurion, It is the home ground of the Titans cricket team and hosts international Test, ODI, and T20 matches. This comes with a lot of physical expenses that the company doesn't need.
Because Canal+ can't retrench anyone for three years that doesn't block them from selling SuperSport Park. In the event of a sale, workers would fall under the new owner's jurisdiction and not that of MultiChoice and SuperSport.
SuperSportBET is an online sports betting and casino platform launched in January 2024 by MultiChoice Group in partnership with KingMakers (Betking). It still operates at a loss compared to established brands like Betway and HollywoodBet.
If it's situation doesn't improve there's a strong chance that Canal+ will discontinue its services.
The SA20 (officially Betway SA20) is South Africa’s premier domestic T20 franchise cricket league, launched in 2023 as Cricket South Africa’s (CSA). It forms part of a venture with MultiChoice and SuperSport with them having minority stake.
The reason this comes under the microscope is due to the stake as Canal+ serves a distributor of sporting events. They're not the type to offer grassroot events or sponsorships which is where SuperSport Schools also factors in.
Not that Canal+ also owns SuperSport Schools, if they were to be paying for a separate production facility, travel costs for some of the players and other accomodations. Those could form part of the cost cutting measures at MultiChoice.
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