Will These Executives Be Able To Save Comedy Central And MTV On DStv and StarTimes?
Chris McCarthy and Nina Diaz have recently been appointed as president of content and chief creative officer. McCarthy and Diaz have among the toughest assignments in media as they seek to reinvent a clutch of ViacomCBS channel brands that once defined cable television but have struggled amid the sea changes in media consumption during the past decade. McCarthy’s unit encompasses MTV, VH1, Comedy Central, Paramount Network, TV Land, CMT, Pop TV, Logo and Smithsonian Channel. McCarthy’s star at ViacomCBS has soared in the three years since Bob Bakish took the reins of Viacom in late 2016 after a long period of corporate turmoil. Amid this fast rise, McCarthy has plotted a course that fundamentally shifts the prime focus of the company away from running a suite of linear cable channels to using the division as a giant studio that generates programming for the linear channels and a host of other platforms inside and outside ViacomCBS. Among his first moves after inheriting oversight of