Warner Bros. Discovery Looking To Bundle Max With Other Streaming Services In Parts Of Europe And Africa
Following the first phase of the recent WBD’s European roll out of Max, Leah Hooper Rosa, EVP of EMEA Streaming, the company’s goal is to operate across all major markets, including the UK. She said she expects to see more conversations in the future about launching Max in the UK. WBD previously announced it plans to launch service Max in the country by 2026. The media and entertainment powerhouse currently has a long-running licensing partnership with UK pay TV operator Sky, for its HBO content which runs until the end of 2025. Hooper Rosa, said, “We’re in the game now of we want to be a top three global streaming service. That’s our ambition.” “We’re on a multi-year journey in terms of our Max roll out across Europe. We’re actively in conversations. Our CEO and Gerhard Zeiler (president of WBD International) have also shared with partners and working out what that would look like,” she added. Referring to the company’s recently partnership with Disney to offer a bundle