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Friday, January 29, 2021

USA: The WWE Network Finds A New Home


According to the Wall Street Journal, WWE’s deal to have Peacock on the Network is a big one financially as well as in terms of impact. The outlet reports that a person familiar with the deal is a five-year one and is valued at over $1 billion.

The report confirms that the WWE Network will officially shut down as an independent streaming service, and Peacock will license WWE’s programming, including WrestleMania and PPVs. Peacock has a current estimated subscriber base of 26 million. By comparison, WWE reported in Q3 of 2020 that the Network averaged 1.6 million monthly paid subscribers.

ORIGINAL: In a major deal, WWE has signed a multi-year agreement that brings the service to the Peacock streaming service in the US. Peacock and WWE announced on Monday that they have signed an agreement that gives the NBCUniversal service exclusive streaming rights in the United States.

The Network will launch on Peacock on March 18th.

The news comes just days after it was reported that NBC was shuttering the NBC Sports Network by the end of 2021 and moving live sports telecasts to USA Network and, to a lesser extent, Peacock. It was speculated at the time whether WWE would be affected by live sports broadcasts moving to USA Network. While nothing about that is mentioned in the announcement, the deal to break the Network to Peacock could potentially give WWE and NBCUniversal several options in terms of how to deal with the crunch of available timeslots.

As far as international markets are concerned this move won't have any affect on them as Peacock is exclusive to the United States. Even if Peacock were to be accessible "legally" outside of the United States chances are you'll get a watered down version of the platform.

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