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Wednesday, June 29, 2022

AMC International Giving Their Channels Weird Names Ahead Of Paramount+ Launch In Africa By 2023

Paramount+ is a streaming service owned by the company of the same name (without +) that is home to brands like Paramount Network, CBS (CBS Drama, CBS Justice and Horror Channel), Showtime, Comedy Central, MTV, BET, The Smithsonian Channel, Nickelodeon and Nick Jr.

As some consumers are aware Paramount will be rolling out their streaming service by 2023 in the Middle East and Africa and question loomed in regard to the linear offering across the world.

Although the company had no intentions of ending their linear operations that doesn't exclude the possible reduction or restructure to their portfolio as seen in the UK with their CBS channels this past week.

 

AMC International formed a joint venture with the company for CBS Reality, CBS Justice, CBS Drama and Horror Channel since 2012 under the brand Chellomedia and even before and after becoming majority stakeholder the channels had a share of repeats.

After nearly a decade, the CBS channels would be laid to rest by the end of June as Paramount is scrapping the CBS branding since they'll be present on Paramount+ kind of like what they did with the Paramount Network and in doing so comes the new names.

Update: CBS Reality will remain the same for now but there's more to the story as there's a channel that goes by the name Reality in the UK. In other developments, CBS Reality will be getting an additional channel Reality Xtra.

 

Other channels like CBS Justice discontinued and merged onto Legend which serves as a replacement to Horror Channel which in turn becomes a part time channel Horror Xtra with the current CBS Reality getting a sister channel Reality Xtra.

If you've watched MTV, Travel Channel and TLC then you'll be able to realise that the brand names don't match with the offering and that's the case with these new channels.

Apparently, the content in question on these channels will remain the same Reality Xtra will air drama series although the name appears to make it a reruns or edgier version of CBS Reality and imagine they're instilling crime on horror.

Judging by the info available at the moment, its clear that these changes could have been last minute or organised in a short duration.

 

Taking that to account, is it possible another restructure is on the cards and perhaps with alternate names I mean Poland has the AMC brand and if not another name perhaps aligning the content with the brand names.

Last resort would include cord cutting as these channels are very much outdated even onto the new brands and the idea of AMC and Paramount operating less channels at this point doesn't seem far fetched.

If there's a brand I'd have to praise for its uniqueness then its CBS Reality I get this feed doesn't supply original content but the way this channel incorporates less repeats is astounding. Even more interesting is how their former brand name Reality (E)Xtra was revived.

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