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Saturday, February 24, 2024

Recap To Last Year: SABC 2 Has Lost 300,000 Viewers Following The Relaunch Of Snoozefest Vetkoek Paleis And Cancellation Of 7de Laan

Last year, the public broadcaster decided to end 7de Laan after its 23 year run with the last episode accumulating 800,000. It was since then replaced by a rebroadcast of 90s sitcom Vetkoekpaleis as the public broadcaster struggles to source income for more new content.

Following the series inception, Vetkoekpaleis was only able to pull 600,000 viewers in December making it 200,000 viewers short from 7de Laan. News of its re-entry was met with backlash from devoted SABC fans with most opting to rival stations like eExtra and kykNET.

This was proven as Vetkoekpaleis which was ranked in the top 5 viewed content on SABC 2 in December is now under the the top 10 from last month. Even more embarassing is how Nuus managed to accumulate more viewers than the actual repeat.

During the month, it was reported that the public broadcaster had cancelled FOKUS and will move remaining Afrikaans programs such as 50/50 and Nuus to SABC 3. While as other shows such as  Vetkoekpaleis will continue to air on SABC 2 most probably until it's ends.

This news similar to the induction of Vetkoekpaleis wasn't sitting well with some viewers. If anything, the move to SABC 3 will likely lead to a drop in consumption for shows to have stayed back on SABC 2 such as Vetkoekpaleis and probably lead more viewers to opt for rivals.

SABC hasn't been producing much content for this audience that some had only tuned into SABC 2 for 7de Laan. With less content hoping aboard SABC 3, this won't look good for their viewership and if anything probably endangers the possibility of a follow-up to 7de Laan.

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