During the week, it was mentioned by WildEarth's CEO that they have made numerous attempts to in securing carriage fees for their channel on DStv. Following unsuccessful attempts, the company is looking to take their channel off DStv by the end of April.
The only way WildEarth can remain on the DStv platform would be for MultiChoice to pay for the channel and not vice versa.
Earlier the company had mentioned that MultiChoice would rather pay for National Geographic and National Geographic Wild. But through ongoing interaction with viewers some minor details had been revealed about their agreement with DStv.
Here’s a little David and Goliath story - although at this point, it is difficult to see how David is not going to get...
Posted by Wildearth on Tuesday, March 26, 2024
On top of their financial woes, WildEarth has been paying MultiChoice to keep the channel on air. For 4 straight years, WildEarth on top of generating some ad revenue had to split part of those earnings to keep their space on DStv and cover other expenses.
Taking to account such deals are not unlawful but haven't proven to be favorable either. It's like running your own website where the publisher (DStv) offers ad platforms (WildEarth) a space to promote in exchange for money with ad platforms getting exposure.
Based on circumstances, it's "likely" WildEarth approached MultiChoice and only agreed to this as they were hoping to salvage more out of this. Not a lot of people were familiar with the brand as seen with flagship show SafariLIVE it seems like the only logical conclusion.
Another would be that MultiChoice positioned WildEarth as a business type channel as seen with former channels VOOV and TV Mall.
MultiChoice had agreed to carry WildEarth as a pop-up channel initially under those terms. Based on figures opted to continue this agreement while WildEarth running on the platform was hoping to join the league of Warner Bros. Discovery and BBC Studios.
Donate to WildEarth: click here
Petition to keep WildEarth on DStv: click here
No comments:
Post a Comment