This rejuvenation celebrates the legacy of Zee World while refreshing it for audiences across Sub-Saharan Africa and the Indian Ocean Islands.
‘It is important for us to remind our viewers who we are at the core while extending it out to all age groups and cultures across Africa.’ said Somnath Malakar, CEO of Zee Africa. The tagline ‘Living Every Moment’ represents what Zee has always stood for and continues to be the inspiration that the brand endeavours to deliver to its audiences’.
Living every moment while being immersed in Zee World is not merely about escapism; it’s about finding meaning in the ‘right here, right now! It’s about embracing the magic of storytelling, which has the power to transport us to worlds beyond our own, keeping us connected.
To amplify the refresh, Zee World is expanding its programming schedule with more variety of series. Prime time now kicks off at 5pm, allowing viewers to indulge in their favourite shows sooner, with new titles at 7:30pm and 8:30pm.
It does not stop there! In July from 5pm to 10pm there will a total of eight shows, ensuring non-stop entertainment.
“Our channel refresh represents our unwavering commitment to delivering exceptional entertainment that resonates with viewers across the continent, and we are doing it with flair.’ said Desiree Pillay, SVP Content & Marketing at Zee. “A brand-new logo, a brand-new tagline and a whole lot of brand-new shows, we invite our viewers to join us in ‘Living Every Moment’ on Zee World as we embark on this exhilarating new chapter together.”
Tune in to Zee World, DStv 166 and immerse yourself in the excitement of our new channel offerings. Get ready to embrace change, embrace the new, and start Living Every Moment.
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