Why Impact Wrestling (Now TNA Impact!) Failed On Openview?

Recommended

After losing rights to WWE a few years ago, eMedia Investments opted to rather put their focus in their remaining lineup which ranged from international movies and series to local content. By 2021, they made a strategic move by supplementing this with Impact Wrestling (now TNA) after SuperSport opted to discontinue carriage of the wrestling promotion from their platforms.

The news of TNA's inclusion on e.tv wasn't met with the best responses from wrestling and sporting fans with some making comparisons to rival WWE. This showed as TNA failed to chart in e.tv's top 20 watched shows likely due to the poor scheduling choices another being competition from both SABC 1 and SuperSport weirdly enough only of the two offered wrestling on the same day as TNA.

If there's another thing, eMedia Investments handled poorly when it comes to TNA was how they'd distribute this content while WWE's flagship shows and PPVs were all allocated on e.tv with eExtra serving as a catch-up platform. With TNA, most of its catalogue was burnt off to Openview while the flagship show was in an on/off relationship on e.tv before moving to Openview exclusively.

If anyone had to guess it's possible that TNA's viewership was rather low on e.tv and they were changing its timeslot consistently in the hopes to attract more viewers but that proved to be challenging. When they decided 4pm would be its permanent timeslot it's likely the viewership continued to plummet that it led to them burning what little was left.

StarTimes eventually snatched those rights from eMedia Investments for their consumers in the African market (including South Africa) which would give TNA's extensive lineup of content more exposure compared to when it was on Openview. 

Now the problems pertaining to TNA have nothing to do with the wrestling promotion as it is one of those top 10 wrestling promotions in the world but rather eMedia Investments. WWE had been gone for so long and viewers who couldn't afford to get DStv were forced to move on and TNA was viewed as the enemy to e.tv's extensive history with WWE.

Viewers weren't accustomed to change and ignoring it was the only way they knew this problem would fade away and eMedia Investments wasn't sports oriented like the SABC so you could say that also played a factor. Again these consumers weren't accustomed to alternative methods this is what happened when Bleach was switched for Yu-Gi-Oh on SABC 2.

Before Naruto and Bleach, SABC once held to Pokémon and Yu-Gi-Oh but this part of their lineup was discarded for a decade with one being picked up by e.tv so when this format was revived it received very little notice from fans. Dragon Ball was able to rank in the top 10 watched shows on SABC 2 yet Yu-Gi-Oh an old placement long forgotten by fans couldn't even chart in the top 20.