A few years ago, SuperSport which serves as one of the largest sports broadcasters in Africa offering a wide range of sports ranging from football, rugby, tennis, boxing and wrestling formalised an agreement with the SABC for Betway Premiership. Initially, these games could have been viewed on rival broadcasters like Openview alongside SABC:s DTT.
In recent years, SuperSport decided to add some restrictions to these agreements when licensing them to the SABC that included blocking transmission from being received to Openview consumers. This benefited the SABC as they would be paying much less for these rights and it prompted eMedia Investments to take legal action.
Several punches were thrown during this time with eMedia Investments accusing SuperSport of an abuse in power while they accused them of "free riding". eMedia Investments' didn't need to pay for these games as they were being broadcast on SABC 1 so this was basically burdened to the SABC at the time eMedia Investments lost this battle.
They built up another case this time pertaining to the restrictions put up by SuperSport and they took this matter to the Competition Tribunal who deemed such agreement "unlawful" or "unethical" and requested both SABC and SuperSport make their games accessible to Openview. SuperSport did warn in advance that if this were to be the predicted outcome the whole agreement would be scrapped which is exactly what happened.
Several months later, both broadcasters are able to hold hands and announce a new agreement for PSL but what caught the media's attention is the number of games being offered on the table. When SuperSport would offer 240-260 PSL games SABC would offer almost half of that but that wasn't the case here as the offering was lessened to 51 games.
In short, when SuperSport and SABC were told to lift the veil from Openview these matches became expensive and following increased pressure by several governing bodies SuperSport couldn't just refuse to sell the matches to the SABC. So rather whatever amount SABC was willing to put on the table would determine how many games they'd get being 51.
In light of this one could say that SuperSport's free-to-air rights had been limited to the amount of games a broadcaster can carry of course they can't oppose who can or cannot use the exact platforms for the same offering.
No comments:
Post a Comment