Should eExtra Stop Airing Kelders Van Geheime And Annekan Die Swa Kry Simultaneously With e.tv?

Earlier in the year, eMedia Investments decided to offer a simultaneous broadcast of e.tv's Annekan Die Swa Kry on eExtra and this was before Kelders Van Geheime was introduced as a rivalled offering to the now axed 7de Laan on SABC 2. The broadcaster hadn't been upfront with the media or even fans on this development.

But from what we've hypothesised from months back is that eExtra is undergoing a similar route as e.tv in 2021/2. Before rivalling with SABC 1 and Mzansi Magic, e.tv was more skewed toward audiences of M-Net and SABC 3 now all of this had been reverted to eReality and eSeries on Openview.

Local is lekker as the saying goes it draws in people and these efforts seen on Openview despite their successes overseas often draw a fraction of House Of Zwide or Muvhango's audience.

It's likely they're trying to do this with eExtra cause as we've seen more Afrikaans content in recent months with Sommerdahl Moorde and Die Fakuliteit. But what some have continued asking the network continuously is why Annekan and now Kelders Van Gehieme are on eExtra at the same time as e.tv.

If I had guess eMedia Investments wants people that tune into Kuiertyd or eExtra to watch these shows when they come on through e.tv and they don't want to create competition amongst their brands. This would even include viewers of Naagin or Forbidden Passions aka Pasión Prohibida.

To put it in better terms, eExtra turns off during this time to appease the masses of e.tv but I don't see the sense in having these shows air on two channels simultaneously. When MultiChoice does it with Mzansi Magic and Mzansi Wethu that is because some of your audience can't view one of the two.

But in this case, a portion of eExtra's consumers are e.tv meaning there's no way anyone can be missing out on these shows. It would be understandable if you were looking at it from a DStv perspective, they have various packages and each would have its own set of content for certain consumers.

I think what eMedia Investments could have done execution wise was have Kelders Van Gehieme and Annekan Die Swa Kry broadcasts on eExtra and rather make e.tv second fiddle. Right now, there's a lot of collision between these channels and I do feel part of this needs to assessed to some capacity.

Kelders Van Gehieme would retain its 18:00 timeslot on e.tv but rather have this convert into a repeat timeslot with 17:00 also becoming a slope for eExtra's repeats. Perhaps try to increase consumers dependency on ePlesier by making them accomodate e.tv's daytime repeats as a means to drive sales of Openview.